Retail TouchPoints

Best Buy, Lysol and J. C. Penney Voted Most Effective Back-To-School Advertisers

The top back-to-school advertisers of 2012 shifted this year to include more of a variety of companies, according to Ace Metrix, an analytics company that measures the effectiveness of television…

VeriFone Launches SAIL Developer Portal For Mobile Payment Integration

VeriFone has announced the launch of the SAIL Developer Portal, an open platform that offers mobile application developers and technology providers the capability to build their own payment or marketing solutions using…

Webinar Highlights How To Succeed With Customer Loyalty Programs And Overcome SoMoLo Challenges

Many of today’s marketers rely on loyalty programs to improve customer relationships and experiences. In fact, a majority of loyalty program marketers use this tool to manage customer retention and…

Papyrus has successfully stood out in the competitive greeting card market by creating a compelling in-store experience. With locations featuring a plethora of card styles and gifts for all occasions,…

The NRF Integrated Mobile Initiative, Other Industry Partnerships, Help Guide The Future of Mobile Retailing

J. C. Penney and Starbucks are among the countless retailers announcing plans for, or currently moving to, a mobile payment initiative. Advancements in Near Field Communication (NFC) and mobile wallets are moving quickly:…

TouchPoints TV: Dominique Schurman, Papyrus

  Dominique Schurman, Papyrus Papyrus has successfully stood out in the competitive greeting card market by creating a compelling in-store experience. With locations featuring a plethora of card styles and…

What’s Content Have To Do With It? Everything! By Fatima D. Lora, Assistant EditorHave you ever read a customer review or product description that really stood out? How about the…

Godiva Improves Average Order Value 15% With Product Image Testing

Best-in-class retailers are testing and applying new strategies to better engage online consumers. The e-Commerce site in particular presents retailers with an opportunity to customize messaging and offers based on…

Big Data Goes Back To School [Infographic]

This Back-To-School season parents and teenagers said they will make the majority of their purchases in-store: 59% of moms said they only shop in-store, while 52% of dads and teens…