Retail TouchPoints

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The NRF Integrated Mobile Initiative, Other Industry Partnerships, Help Guide The Future of Mobile Retailing

J. C. Penney and Starbucks are among the countless retailers announcing plans for, or currently moving to, a mobile payment initiative. Advancements in Near Field Communication (NFC) and mobile wallets are moving quickly:…

Features August 30

TouchPoints TV: Dominique Schurman, Papyrus

  Dominique Schurman, Papyrus Papyrus has successfully stood out in the competitive greeting card market by creating a compelling in-store experience. With locations featuring a plethora of card styles and…

News August 30

What’s Content Have To Do With It? Everything! By Fatima D. Lora, Assistant EditorHave you ever read a customer review or product description that really stood out? How about the…

Executive Viewpoints August 29

Godiva Improves Average Order Value 15% With Product Image Testing

Best-in-class retailers are testing and applying new strategies to better engage online consumers. The e-Commerce site in particular presents retailers with an opportunity to customize messaging and offers based on…

News August 29

Big Data Goes Back To School [Infographic]

This Back-To-School season parents and teenagers said they will make the majority of their purchases in-store: 59% of moms said they only shop in-store, while 52% of dads and teens…

Executive Viewpoints August 28

7 Retailers Win Store Operations Superstar Awards

  As competition continues to heat among store operators, merchants must find innovative, creative and efficient ways to improve customer engagement and improve long-term loyalty. Along with pressure to hold…

News August 28

Automation: The Key to E-Commerce Fulfillment

 During the current and sometimes seemingly endless recession, many brick and mortar stores have struggled. Online businesses, on the other hand, have continued to expand and been a bright spot,…

Executive Viewpoints August 28

Small Retailers Continue To Outperform National And Regional Chains

Growth at small retailers slowed to 6.0% year-over-year in July 2012, still outperforming national and regional chains on a year-to-date basis, but showing the weakest growth in the past 12…

Features August 28

ProofHQ Improves Content Workflows And Approval Processes For Optimal Cross-Channel Marketing

 The rise of online browsing and buying has increased the demand for more content across digital channels. Now more than ever, social accounts, e-Commerce sites and mobile-optimized pages and apps…

News August 28
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