Retail TouchPoints

Secrets For Turning Social Media Into Sales

Retailers continue to embrace social media as a vehicle to connect with consumers, increase sales and showcase products. In a study conducted by Booz & Company in 2011, the firm…

Bonobos Drives User-Generated Content With #Pantsformation Contest

Forward-thinking retailers are immersed in social media to drive engagement and communication among target consumers. Bonobos, a notable leader in optimizing social’s more interactive features to initiate conversations with shoppers,…

Luxury Brands Give Shoppers VIP Access To New York Fashion WeekBy Alicia Fiorletta, Associate Editor Mercedes-Benz New York Fashion Week is the event for stylists, celebrities and fashion journalists —…

Charlotte Russe Maximizes Social Sharing With New E-Commerce And Mobile-Optimized Sites

Retailers that cater to specific audiences and age segments are challenged to keep pace with their target customers’ wants and needs ― then respond with great experiences on the channels…

TouchPoints TV: David Jones, LiquidPixels

  David Jones, LiquidPixels The interactive capabilities of e-Commerce tools and technologies are allowing retailers to create more memorable online shopping experiences. Dynamic imaging, for example, utilizes compelling merchandising to…

Post-9/11: Retailers Are Better Prepared To Respond To Crises

Visitors to New York City in particular love to shop its glamorous, high-profile retail stores. It’s no surprise, then, that retailing was one of the sectors hardest hit in NYC…

TouchPoints TV: Zach Morrison, Elite SEM

  Zach Morrison, Elite SEM In this episode of TouchPoints TV, Zach Morrison, VP and Director of Search for Elite SEM, discusses why search engine marketing is becoming even more…

TouchPoints TV: Mark Rose, BrightTag

  Mark Rose, BrightTag Personalization is playing a more key role in creating more relevant merchandising and marketing messages. During this episode of TouchPoints TV, Mark Rose, SVP of Sales…

Cutting-Edge Retailers Lead The Pack In Localization And Personalization

The payoff of Social, Local and Mobile (SoLoMo) is persuading retailers to rethink their strategies for winning and maintaining customer loyalty. As consumers become more hyper-connected and informed via social…