Retail TouchPoints

MomentFeed Mobile Enables Local Social Marketing

Most retailers are responding to shifting consumer behaviors with social strategies that connect with target consumers from various touch points, including mobile. But national retailers with numerous store sites are…

Hallmark Boosts Sales And Loyalty With Aprimo Customized Marketing

Using Hallmark’s Retail Customized Marketing (RCM) solution, independent and corporate owned Hallmark Gold Crown stores are able to better target their individual customers and thereby boost returns on marketing programs.…

ShopperTrak Acquires ReTel Technologies

ShopperTrak has acquired ReTel Technologies, a provider of hybrid video auditing solutions and advanced shopper analysis. ShopperTrak will integrate the ReTel technology with the ShopperTrak Managed Service to help retailers compare…

Halloween Freaky-nomics [Infographic]

Although their costumes may cause a scare, Americans have not been “afraid” of spending this Halloween. In fact, most (70%) of consumers said the economy would not affect their Halloween…

Social Advocacy Summit: Retail And Facebook Execs Discuss Shift To Converged Marketing

The continued influence of social media has encouraged many retailers to rethink their marketing strategies. Facebook is one “tech titan” significantly altering how brands develop and share marketing messages and…

The Container Store Improves Financial Planning And Forecasting

Manually collecting, updating and analyzing financial data has many retailers struggling with inefficient and costly planning processes. Best-in-class merchants such as The Container Store, however, are harnessing the power of…

Richard Mader Joins Starmount Board Of Directors

Richard Mader, President of Mader International Consulting and former Executive Director of the Association for Retail Technology Standards (ARTS), has joined the Starmount board of directors. “I am delighted to…

Successful luxury brands excel at creating exceptional experiences that make shoppers feel special and inclined to pay more. Another key focus for luxury brands is developing loyal, long-term customers. For…

TouchPoints TV: Erik Bratt, Tealium

  Erik Bratt, VP of Marketing, Tealium Tag management solutions are emerging in the retail technology space. Designed to help retailers accumulate and condense solutions integrated into e-Commerce sites, these…