Retail TouchPoints

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Last-Minute Changes Could Impact 2012 Holiday Retail Success

While most retailers should have their holiday strategies in place and ready to kick off at a moment’s notice, there still may be some leeway for last-minute adjustments based on…

Features October 31

Introduction To Applied Big Data For Stores

As the Big Data megatrend continues to skyrocket, we’ve seen the rapid development of its lesser-known cousin “Applied Big Data.” Applied Big Data is the practice of using new Big…

Executive Viewpoints October 31

Incorporating Better Customer Service Into Social Communciation

As more consumers shift their brand engagement to social media sites such as Facebook and Twitter, the concepts of marketing and customer service are blurring into a single strategy. Today’s…

Features October 31

MomentFeed Mobile Enables Local Social Marketing

Most retailers are responding to shifting consumer behaviors with social strategies that connect with target consumers from various touch points, including mobile. But national retailers with numerous store sites are…

News October 31

Hallmark Boosts Sales And Loyalty With Aprimo Customized Marketing

Using Hallmark’s Retail Customized Marketing (RCM) solution, independent and corporate owned Hallmark Gold Crown stores are able to better target their individual customers and thereby boost returns on marketing programs.…

News October 31

ShopperTrak Acquires ReTel Technologies

ShopperTrak has acquired ReTel Technologies, a provider of hybrid video auditing solutions and advanced shopper analysis. ShopperTrak will integrate the ReTel technology with the ShopperTrak Managed Service to help retailers compare…

News October 31

Halloween Freaky-nomics [Infographic]

Although their costumes may cause a scare, Americans have not been “afraid” of spending this Halloween. In fact, most (70%) of consumers said the economy would not affect their Halloween…

Executive Viewpoints October 31

Social Advocacy Summit: Retail And Facebook Execs Discuss Shift To Converged Marketing

The continued influence of social media has encouraged many retailers to rethink their marketing strategies. Facebook is one “tech titan” significantly altering how brands develop and share marketing messages and…

News October 30

The Container Store Improves Financial Planning And Forecasting

Manually collecting, updating and analyzing financial data has many retailers struggling with inefficient and costly planning processes. Best-in-class merchants such as The Container Store, however, are harnessing the power of…

News October 29
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