Retail TouchPoints

New Aéropostale Concept Store Features Mobility And Interactivity

Forward-looking retailers no longer are combating the continual rise of online shopping, but increasing in-store engagement and sales by leveraging more interactive digital tools and technologies. Aéropostale, a mall-based apparel…

How To Use ‘Big Data’ In A Sentence(And A Business Plan) By Debbie Hauss, Editor-in-Chief There was a time when “Big Data” just meant consumer purchase information and print ad…

Last-Minute Changes Could Impact 2012 Holiday Retail Success

While most retailers should have their holiday strategies in place and ready to kick off at a moment’s notice, there still may be some leeway for last-minute adjustments based on…

Introduction To Applied Big Data For Stores

As the Big Data megatrend continues to skyrocket, we’ve seen the rapid development of its lesser-known cousin “Applied Big Data.” Applied Big Data is the practice of using new Big…

Incorporating Better Customer Service Into Social Communciation

As more consumers shift their brand engagement to social media sites such as Facebook and Twitter, the concepts of marketing and customer service are blurring into a single strategy. Today’s…

MomentFeed Mobile Enables Local Social Marketing

Most retailers are responding to shifting consumer behaviors with social strategies that connect with target consumers from various touch points, including mobile. But national retailers with numerous store sites are…

Hallmark Boosts Sales And Loyalty With Aprimo Customized Marketing

Using Hallmark’s Retail Customized Marketing (RCM) solution, independent and corporate owned Hallmark Gold Crown stores are able to better target their individual customers and thereby boost returns on marketing programs.…

ShopperTrak Acquires ReTel Technologies

ShopperTrak has acquired ReTel Technologies, a provider of hybrid video auditing solutions and advanced shopper analysis. ShopperTrak will integrate the ReTel technology with the ShopperTrak Managed Service to help retailers compare…

Halloween Freaky-nomics [Infographic]

Although their costumes may cause a scare, Americans have not been “afraid” of spending this Halloween. In fact, most (70%) of consumers said the economy would not affect their Halloween…