Retail TouchPoints

Acting On Social Commerce Imperatives

In the past year, retailers have really picked up the pace when it comes to social media strategies. Almost 60% of retailers now report having a social media strategy in…

The Three F’s Of Successful Gamification

Following is Part 3 of the Retail TouchPoints series focused on Retail Wins In Gamification. This article uncovers best practices for successful gamification. Thought leaders and experts in gamification also…

Capture The Power Of Smart Devices To Reach Today’s Connected Consumers

As consumers demand greater access to information, offers and payment functionality — anytime, anywhere, through any type of device — the lines between in-store commerce, e-Commerce and mobile commerce are…

Size Does Matter: Keeping Perspective on Your Mobile Shopping Experience

Ask yourself this question: Would you design and merchandise a mall kiosk the way you would a big-box store? Most people would say “no,” but that’s exactly what retailers often…

FaceCake Swivel Adds Personalization To The Brick-And-Mortar Experience

An increasing number of retailers are leveraging cutting-edge technologies that enhance personalization in the brick-and-mortar environment. The solutions are designed to help bridge the gap between digital and brick-and-mortar experiences.…

Walmart Ranks As Highest-Value U.S. Retail Brand

For the second year, Walmart has achieved the #1 highest value U.S. retail brand ranking from Interbrand, in its 2013 Most Valuable Retail Brands report. But possibly more significant is…

Avenue Sees 97% Open Rate By Switching To Rich Media Messaging

Avenue, a plus size fashion retailer, has achieved a 97% open rate and an ROI of approximately 6,600% with a national promotion using Rich Media Messaging technology. The ongoing mobile…

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Belk Celebrates 125th Anniversary With Integrated, Prize-Based Campaign

Innovative retailers are connecting digital marketing channels to deliver compelling campaigns to shoppers. By blurring the lines between mobile, social, the web and brick-and-mortar stores, retailers are generating cutting-edge initiatives…