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Personalization Best Practices For 2013 And Beyond
Following is Part 3 of the Retail TouchPoints series focused on Personalization Strategies That Work. In this final section, industry analysts and experts share how retailers can build successful, long-term…
News May 14Retailers Are Discovering A Valuable New Payment Platform In Social Media
This is Part 3 of the Retail TouchPoints Payment Report. View Part 1, or Part 2. Click here to download the full report. Social media channels are proving to…
Features May 145 Trends To Anticipate In Dynamic Pricing
If you are just starting out in online retail, or have maintained a profitable business for some time, you will inevitably have to compete with the big marketplaces. Companies like…
Executive Viewpoints May 14Retailers Continuously Change Prices Yet Can’t Measure Impact
Retailers are responding to increased competition across channels with aggressive and continuous price changes. Business challenges from competitors as well as customers and shareholders drive these ongoing price promotions and…
Features May 14Marketers Test One-Time Campaigns With Custora 4.0
Determining which marketing campaigns will resonate best with targeted consumers requires extensive testing and evaluation. This process can be complicated, costly and time-consuming for busy retail marketing teams. The newest…
News May 14The Melt Powers Loyalty Program With Perka Mobile App
The Melt, a fast-casual restaurant chain specializing in grilled cheese sandwiches, has adopted the Perka platform to create a mobile loyalty program called “The Melt Perks.” Using the Perka app…
News May 14Conquering Seasonal Sales By Nick Sprau, VP of sales and marketing at Metafile Information Systems The holiday shopping season may be long gone, but with numerous special occasions such as…
Executive Viewpoints May 13Crabtree & Evelyn Taps The Cloud For Global E-Commerce Expansion
To better reach consumers across demographics and geographic borders, retailers are expanding their brands with e-Commerce sites that reach around the world. Crabtree & Evelyn, a bath, body and home…
News May 13Digby Analysis Shows Mobile Apps Are On The Rise
The 20 most profitable retailers from 2012 now are using mobile apps to engage consumers, according to a study conducted by Digby, a mobile and location-based marketing solution provider. Findings…
News May 10
