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Moxie Jean Grows 500% With Help From Personalized Email Strategy
Consumers expect more personalization across every retail touch point, including email. While customer acquisition via email has quadrupled over the past four years, according to research from Custora, generic email…
News December 2SMBs Build Customer Relationships With CRM And Targeted Emails
This is Part 2 of the Retail TouchPoints SMB report. Part 1 of the report appeared in the Nov. 26th newsletter. CRM, personalized email strategies and financial management tools…
Features December 2Futureproofing The Fashion Business
It’s been said that the mantra of fashion is ‘seduce the consumer and control the supply chain.’ But sadly, the key to consumer seduction has gone from a focus on…
Executive Viewpoints December 2Less Than Half Of Marketers Report Sufficient Access To Relevant Business Data
The ability to mine value from marketing data is critical to achieving competitive advantage. But as data from social media, mobile content, CRM and other sources continues to increase in…
Features December 2Linkett Connects Marketers To Mobile-Toting Consumers
Retailers have the opportunity to deliver marketing messages and offers to consumers across a variety of technology touch points. However, to effectively engage shoppers while they’re in stores, retailers can…
News December 2Questioning The Conventional Wisdom Of Smartphones And Tablets
By Chris Todd, Chief Executive Officer at Theatro We have all been there before….too many times we walk into a retail store and begin searching for an associate only to…
Executive Viewpoints December 2Sharper Image Merges Catalog And Mobile With Catalog Click App
Over the past two years, Sharper Image has seen a notable increase in mobile sales. With 16% of total online holiday sales expected to come from mobile, the retailer has…
News December 2Nine Marketing Musts, Delivered By A Rubber Duck
By Jill Berardi, Owner of BerardiGroup LLC When it comes to marketing brilliance, let’s just say artist Florentijn Hofman’s floating “Rubber Duck” blew all other marketing techniques out of the…
Executive Viewpoints November 29Better Pricing Intelligence Helps Build.com Drive Conversions
E-Tailers that operate on slim margins strive for higher conversion rates through better competitive pricing intelligence. Build.com, an online-only home improvement merchandise retailer, is driving conversions and revenues with a…
News November 29
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