Retail TouchPoints

SMBs Build Customer Relationships With CRM And Targeted Emails

  This is Part 2 of the Retail TouchPoints SMB report. Part 1 of the report appeared in the Nov. 26th newsletter. CRM, personalized email strategies and financial management tools…

Futureproofing The Fashion Business

It’s been said that the mantra of fashion is ‘seduce the consumer and control the supply chain.’ But sadly, the key to consumer seduction has gone from a focus on…

Less Than Half Of Marketers Report Sufficient Access To Relevant Business Data

The ability to mine value from marketing data is critical to achieving competitive advantage. But as data from social media, mobile content, CRM and other sources continues to increase in…

Linkett Connects Marketers To Mobile-Toting Consumers

Retailers have the opportunity to deliver marketing messages and offers to consumers across a variety of technology touch points. However, to effectively engage shoppers while they’re in stores, retailers can…

Questioning The Conventional Wisdom Of Smartphones And Tablets

By Chris Todd, Chief Executive Officer at Theatro We have all been there before….too many times we walk into a retail store and begin searching for an associate only to…

Sharper Image Merges Catalog And Mobile With Catalog Click App

Over the past two years, Sharper Image has seen a notable increase in mobile sales. With 16% of total online holiday sales expected to come from mobile, the retailer has…

Nine Marketing Musts, Delivered By A Rubber Duck

By Jill Berardi, Owner of BerardiGroup LLC When it comes to marketing brilliance, let’s just say artist Florentijn Hofman’s floating “Rubber Duck” blew all other marketing techniques out of the…

Better Pricing Intelligence Helps Build.com Drive Conversions

E-Tailers that operate on slim margins strive for higher conversion rates through better competitive pricing intelligence. Build.com, an online-only home improvement merchandise retailer, is driving conversions and revenues with a…

Happy Turkey Day, loyal RTP blog readers! Rather than tossing inundating holiday metrics your way, we figured we would keep it light and fluffy today. (Also to counteract all the food you’ll…