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Trend Watch: Social Media Is The Marketing MVP Of Super Bowl XLVIII
Some may argue that the athletic performance during this year’s Super Bowl was subpar at best. But viewers nationwide still were buzzing about commercials from Coca-Cola, Anheuser-Busch, Audi and others…
News February 5Walmart Canada Announces $500 Million Expansion
Walmart Canada plans to complete 35 supercenter projects throughout the company’s 2014 fiscal year, through January 31, 2015. The retailer also will expand its distribution network and online store. In…
News February 5CVS Caremark Puts $2 Billion On The Line With Tobacco Ban
CVS Caremark is attempting to help customers break their smoking habits by no longer selling cigarettes and other tobacco products. By Oct. 1, 2014, the pharmacy retailer will stop selling…
News February 5Breaking Down The Millennial Shopper
By Alicia Fiorletta, Senior Editor As a Millennial, I always get amusement out of the variety of research studies being conducted about my generation. Although some implications about Millennials sometimes…
Executive Viewpoints February 5Why Social Currency Can Ignite Brand Passion
By Alicia Fiorletta, Senior Editor Last week, news broke that Marc Jacobs would be celebrating the anniversary of its Daisy fragrance – and the kick-off of New York Fashion Week…
Executive Viewpoints February 5Ahold Uses Mobile To Facilitate The Path To Purchase
Consumers typically visit the grocery store once a week — or sometimes more. But most still stick to the same list of items each shopping trip. Although there are thousands…
News February 5Microsoft Names Satya Nadella As New CEO
Microsoft named Satya Nadella — the company’s EVP of Cloud and Enterprise — as its new Chief Executive Officer and member of the Board of Directors. Since joining Microsoft in…
News February 4Target Speeds Up Smart Card Technology Implementation By Six Months
Target CFO John Mulligan, in testimony before the Senate Committee on the Judiciary in Washington, D.C., announced the company will be accelerating its implementation of smart card technology by more…
News February 4tekservePOS Rebrands As Level 10
tekservePOS, a retail IT solution provider, is in the process of an extensive rebranding effort. Moving forward, the company will be known as Level 10, and will continue to expand…
News February 4
