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Mini-Series Marketing

By Ed Cleary, Publisher    Last week my family celebrated my youngest son’s 16th birthday. As a rite of passage here in the state of PA, we took him to…

Executive Viewpoints April 10

Tarrytown Pharmacy Offers Personalized Shopping Experiences With Beacon Technology

Beacon technology has been a hot topic among retailers striving to improve the brick-and-mortar shopping experience. For smaller retailers who don’t generate the revenue required to invest in more comprehensive…

Features April 10

Verve Mobile And RetailNext Combine Location And Analytics Capabilities

Verve Mobile, a location-based mobile advertising company, and RetailNext, a provider of in-store analytics solutions, have partnered to combine their solution capabilities for brick-and-mortar customers. “One of the hottest topics…

News April 9

Former Gartner Retail Analyst Kevin Sterneckert Joins eCommera

eCommera, a cloud-based Big Data solution provider, has appointed Kevin Sterneckert as the company’s Chief Marketing Officer (CMO). Sterneckert, who most recently served as the lead retail analyst for Gartner,…

News April 9

Can Brands Recover From Scandals?

Image credit: ABC Television The mantra goes: “No press is bad press.” But in the age of always-on consumers, where feedback flies across channels as fast as the speed of…

Executive Viewpoints April 9

Shoe Carnival Launches First National Ad Campaign

Shoe Carnival, a family footwear retailer, has launched its first integrated national advertising campaign,  titled: “Boxed Surprise,” as part of a nationwide expansion across the U.S. The campaign debuted with…

News April 9

Einstein Noah Restaurant Group Taps MicroStrategy For BI Upgrade

Best-in-class merchants are using advanced business intelligence (BI) solutions to provide executives with a wealth of store-level and chainwide data. With this information readily accessible at any time and across…

Features April 9

Certona Acquires U.S. Patent To Power Personalization Platform

Certona, an omnichannel personalization platform provider, has acquired a patent for a “universal system and method representing and predicting human behavior” from the United States Patent Office.   The patent…

News April 8

Attune Integrates Two Bauer Brands With SAP Platform

Global solutions provider attune Consulting announced that it has partnered with Bauer Performance Sports to help implement the SAP Apparel and Footwear (AFS) 6.5 platform into the company’s two lacrosse…

News April 8
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