Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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Sephora Unveils New Social Shopping Experience
Omnichannel beauty retailer Sephora has been commended for its focus on creating highly social and compelling experiences online. Building on the success of its Beauty Talk platform — which enables…
News March 17Investigating Mobile-Enabled Foot Traffic Technology
E-Commerce retailers are known for using sophisticated analytics to glean customer behavior. But most people don’t know it’s possible to get similar insights in physical stores. Software Advice, a company…
Executive Viewpoints March 17
Applying Gamification To The Retail Business
While gamification can add fun and excitement to a retailer’s marketing or engagement strategy, it can also induce positive behaviors from customers and employees, leading to an enhanced brand experience…
Features March 17
70% Of Businesses Will Conduct More Usability Tests In 2014
Retailers are relying on their web sites, mobile-optimized sites and apps to create a positive shopping experience for their customers. As a result of an uptick in multi-device interactions, usability…
News March 17
Theatro Unveils Wearable Solution To Improve Employee Communication, Productivity
Consumers today are more demanding and knowledgeable than ever before, which is encouraging many brick-and-mortar retailers to invest in technology designed to improve the browsing and buying experience. In light…
News March 17
New Technologies Are Rethinking Retail As We Know It
Just 15 years ago, retailers were struggling to make sense of if and how the Internet would change their business. Fast-forward to today, and the role that the digital world…
Executive Viewpoints March 17Walmart, USCM To Provide $10 Million In Grants For Manufacturing Innovators
Walmart, in cooperation with the Walmart Foundation and the United States Conference of Mayors (USCM), has unveiled the Walmart U.S. Manufacturing Innovation Fund. Open to non-profit organizations, the new program…
News March 17
How Mobile Will Save Retail
It’s no secret that people love their mobile devices. In fact, 91% of adults keep their phones within arm’s reach. And that was as of 2007. The percentage probably hasn’t…
Executive Viewpoints March 17
Trend Watch: Will Shoppers Rush To A Google Store?
At a rental cost that could reach $1,000 per square foot for retail space in SoHo, Google will need a strong business case to open a store in New York…
News March 14
