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Embracing Personalization Throughout The Buyer’s Journey
Shoppers venture through multiple stages during the browsing and buying journey. Over time, they evolve from casual browsers, to comparison shoppers and, eventually, loyal brand advocates. To turn one-time buyers…
News March 25Will Customer Loyalty Suffer In Light Of Amazon Prime Price Hike?
Online giant Amazon has been spotlighted as a retail innovator with its dedication to creating a seamless customer experience. While the retailer has been praised for its personalization strategies, Amazon…
Features March 25Connecting With Customers To Close ‘The Brand Canyon’
Today, growing numbers of companies know that their success hinges on much more than just smart advertising, marketing and pricing strategies. They are the savvy merchants who realize their success…
Executive Viewpoints March 24EPiServer Commerce Combines Content Optimization With Customer Experience Management
The purchasing process begins long before the customer sets foot in a store — usually on a search engine such as Google or Bing. More often than not, shoppers will…
News March 24Threadless Creates Thriving Artist Community With New iPhone App
Social networks are becoming top destinations for like-minded individuals to share ideas and opinions. With Facebook acquiring more than one billion users, and sites such as Twitter and Instagram following…
Features March 24How MDM Can Help Minimize Showrooming, Shopping Cart Abandonment And Customer Defection
The 2013 holiday season proved to be challenging for retailers and marketers, with fewer shopping days between Thanksgiving and Christmas, and continued uncertainty over the economy. Analysts predicted consumers would trim holiday…
Executive Viewpoints March 24The Death Of Flash Sales
By Mona Bijoor, Founder & CEO, JOOR The Fashion Revolution is upon us and there will be no room for turning back once the guillotine drops. Armed with a fancy-free…
Executive Viewpoints March 2456% Of Retail CFOs Expect Sales To Rise In 2014
Although retailers had a tumultuous year in 2013, many retail Chief Financial Officers (CFOs) believe that the retail industry will see an increase in total sales in 2014, according to…
News March 24The Viral Loop: What To Do When Facebook Dies
By Nate Fleming, Strategic Guru, redpepper Advertisers need to start thinking about what a social strategy would look like if there were no longer organic reach potential on Facebook. At…
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