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European Retailer Pilots RFID From Checkpoint Systems
Checkpoint Systems, a supplier of merchandise availability solutions, has released the Zephyr 2 RFID label, which is certified by the University of Arkansas’ ARC Center for item-level tagging of all apparel…
News April 10Mini-Series Marketing
By Ed Cleary, Publisher Last week my family celebrated my youngest son’s 16th birthday. As a rite of passage here in the state of PA, we took him to…
Executive Viewpoints April 10
Tarrytown Pharmacy Offers Personalized Shopping Experiences With Beacon Technology
Beacon technology has been a hot topic among retailers striving to improve the brick-and-mortar shopping experience. For smaller retailers who don’t generate the revenue required to invest in more comprehensive…
Features April 10Verve Mobile And RetailNext Combine Location And Analytics Capabilities
Verve Mobile, a location-based mobile advertising company, and RetailNext, a provider of in-store analytics solutions, have partnered to combine their solution capabilities for brick-and-mortar customers. “One of the hottest topics…
News April 9
Former Gartner Retail Analyst Kevin Sterneckert Joins eCommera
eCommera, a cloud-based Big Data solution provider, has appointed Kevin Sterneckert as the company’s Chief Marketing Officer (CMO). Sterneckert, who most recently served as the lead retail analyst for Gartner,…
News April 9Can Brands Recover From Scandals?
Image credit: ABC Television The mantra goes: “No press is bad press.” But in the age of always-on consumers, where feedback flies across channels as fast as the speed of…
Executive Viewpoints April 9Shoe Carnival Launches First National Ad Campaign
Shoe Carnival, a family footwear retailer, has launched its first integrated national advertising campaign, titled: “Boxed Surprise,” as part of a nationwide expansion across the U.S. The campaign debuted with…
News April 9
Einstein Noah Restaurant Group Taps MicroStrategy For BI Upgrade
Best-in-class merchants are using advanced business intelligence (BI) solutions to provide executives with a wealth of store-level and chainwide data. With this information readily accessible at any time and across…
Features April 9Certona Acquires U.S. Patent To Power Personalization Platform
Certona, an omnichannel personalization platform provider, has acquired a patent for a “universal system and method representing and predicting human behavior” from the United States Patent Office. The patent…
News April 8
