Retail TouchPoints

Former Gartner Retail Analyst Kevin Sterneckert Joins eCommera

eCommera, a cloud-based Big Data solution provider, has appointed Kevin Sterneckert as the company’s Chief Marketing Officer (CMO). Sterneckert, who most recently served as the lead retail analyst for Gartner,…

Can Brands Recover From Scandals?

Image credit: ABC Television The mantra goes: “No press is bad press.” But in the age of always-on consumers, where feedback flies across channels as fast as the speed of…

Shoe Carnival Launches First National Ad Campaign

Shoe Carnival, a family footwear retailer, has launched its first integrated national advertising campaign,  titled: “Boxed Surprise,” as part of a nationwide expansion across the U.S. The campaign debuted with…

Einstein Noah Restaurant Group Taps MicroStrategy For BI Upgrade

Best-in-class merchants are using advanced business intelligence (BI) solutions to provide executives with a wealth of store-level and chainwide data. With this information readily accessible at any time and across…

Certona Acquires U.S. Patent To Power Personalization Platform

Certona, an omnichannel personalization platform provider, has acquired a patent for a “universal system and method representing and predicting human behavior” from the United States Patent Office.   The patent…

Attune Integrates Two Bauer Brands With SAP Platform

Global solutions provider attune Consulting announced that it has partnered with Bauer Performance Sports to help implement the SAP Apparel and Footwear (AFS) 6.5 platform into the company’s two lacrosse…

Ready for a SPRZ? UNIQLO recently launched SPRZ NY (“Surprise New York”), a global project where art and fashion meet, on the UNIQLO Fifth Avenue global flagship location. The store will feature…

The “New Normal” In Retail

As the consumer becomes more empowered, with the help of technology and social media, retailers need to rethink their strategies in order to successfully engage today’s shoppers in a meaningful…

New Phone Release, No Problem: Four Steps To Prepare For Mobile In-Store Traffic

By now, the scene is familiar. Consumers camped out overnight, lined up around the block to get their hands on the latest iPhone or Android device. Unlike other industries that…