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Kohl’s And Target Get A’s In Back-To-School Advertising
Kohl’s and Target received the highest scores on their back-to-school ads, according television and video analytics solution provider Ace Metrix. While Target received the highest single score (673) for its…
News September 3Texas A&M Partners With Knights Apparel For Back-To-College Roadshow
Texas A&M University is partnering with collegiate apparel supplier Knights Apparel on the Costco Back-To-College Roadshow. During the campaign, which will run Sept. 4-Oct. 10, 2014, Costco will carry an…
News September 3Barbie Becomes A Fashion Blogger
By Alicia Fiorletta, Senior Editor Yes, you read that right. Mattel’s golden-locked diva is taking the streets to show off her edgy outfits through social media. Through the Instagram @BarbieStyle,…
Executive Viewpoints September 2
5 Obstacles To International Commerce
Cross-border online sales are notorious for giving merchant headaches. After dominating one market, merchants try selling in other countries, and then they get blindsided by shipping issues, tax complications, payment…
Executive Viewpoints September 2
Reflektion Helps Make Mobile Shopping More Engaging
Mobile users expect their shopping experience to be seamless, compelling and catered specifically to their wants and needs. Without a great experience, consumers may find browsing and buying on a…
News September 2
Collaboration Becomes Key To Success For Retailers And Suppliers
In the age of the omnichannel consumer, retailers need to ensure products are available at the right time, through the right channel and at the right price. While it seems…
News September 2
Customer Service Remains Critical For Smartphone Buyers
Smartphone and tablet users in the U.S. consider customer service and after-sales service to be paramount throughout the device-buying experience, ahead of factors such as general contractual terms and conditions,…
News September 1Retail’s Worst Nightmare: The Case For Local Visibility
By Bob Bahramipour, Gigwalk Imagine you are a parent during back-to-school season. You act early and get everything on the list with the exception of one last item: A backpack.…
Executive Viewpoints September 1
Oxford Properties Uses NFC To Engage Food Court Customers
The customer experience in a food court is typically fast and easy. To increase linger time in its food court and generate awareness for its vendors, Oxford Properties executed an…
Features September 1
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