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Barbie Becomes A Fashion Blogger
By Alicia Fiorletta, Senior Editor Yes, you read that right. Mattel’s golden-locked diva is taking the streets to show off her edgy outfits through social media. Through the Instagram @BarbieStyle,…
Executive Viewpoints September 2Reflektion Helps Make Mobile Shopping More Engaging
Mobile users expect their shopping experience to be seamless, compelling and catered specifically to their wants and needs. Without a great experience, consumers may find browsing and buying on a…
News September 25 Obstacles To International Commerce
Cross-border online sales are notorious for giving merchant headaches. After dominating one market, merchants try selling in other countries, and then they get blindsided by shipping issues, tax complications, payment…
Executive Viewpoints September 2Collaboration Becomes Key To Success For Retailers And Suppliers
In the age of the omnichannel consumer, retailers need to ensure products are available at the right time, through the right channel and at the right price. While it seems…
News September 2Customer Service Remains Critical For Smartphone Buyers
Smartphone and tablet users in the U.S. consider customer service and after-sales service to be paramount throughout the device-buying experience, ahead of factors such as general contractual terms and conditions,…
News September 1Retail’s Worst Nightmare: The Case For Local Visibility
By Bob Bahramipour, Gigwalk Imagine you are a parent during back-to-school season. You act early and get everything on the list with the exception of one last item: A backpack.…
Executive Viewpoints September 1Oxford Properties Uses NFC To Engage Food Court Customers
The customer experience in a food court is typically fast and easy. To increase linger time in its food court and generate awareness for its vendors, Oxford Properties executed an…
Features September 1NeoGrid Helps Streamline Trade Promotions Management, Forecasting
To maintain successful relationships with product brands and manufacturers, retailers can implement trade promotions, including coupons, samples and in-stores, to generate sales and boost brand awareness. NeoGrid has released the…
News September 1Best Buy Experiences 4% Revenue Decline
Best Buy reported a 4% year over year revenue decline, with Q2 2015 sales falling to $8.89 million. Quarterly comparable store sales decreased 2.7%, with company executives expecting the low…
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