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Using Mobile Ads To Drive Customers To The Cash Register
The path to purchase has changed with the times. Many marketers still associate mobile ads with mobile commerce, but that’s yesterday’s thinking. Today’s reality is that mobile ads lead to…
Executive Viewpoints September 16Cleanliness Is Key For In-Store Shoppers
Sure, shopping online may have its perks, but sometimes there’s nothing like visiting a brick-and-mortar store. While in a store, shoppers can browse through a variety of merchandise, touch and…
Executive Viewpoints September 16
RSi Intelligent Crowdsourcing Helps Improve Retailer-Supplier Collaboration
To maintain a positive relationship with supplier partners, retailers must ensure product availability and comply with brand requirements regarding store planograms, merchandising techniques, in-store signage and more. Real-time intelligence provider…
News September 16
“Everyday Earners” Prefer High-Frequency Loyalty Programs
More loyalty program members (83%) earn points and miles on everyday purchases than through any other rewards-collecting method, according to research data from Points. As many as 81% of loyalty…
News September 16
Inventory Optimization Tops Retailers’ Omnichannel Priorities
Today’s savvy, digitally connected consumers don’t see separate commerce and marketing channels. Instead, they see brands and experiences. As a result, consumers expect that their favorite brands and retailers provide…
Features September 16RadioShack Reports Soft Q2 Amidst Bankruptcy Fears
RadioShack reported declining sales in Q2 2014 and an operating loss of $119.4 million — more than double the prior year. The electronics chain reported total net sales and operating…
News September 15
Finding The Right Audience With Social Analysis
The World Cup dominated the news this summer, even in publications that don’t typically cover sporting events. Despite the early U.S. elimination, American consumers and brands stayed involved in the…
Executive Viewpoints September 15
Yes-Sir.com And Man Made London Unveil Social Media Pop-Up
Luxury brand Marc Jacobs caused a stir when it launched a pop-up Tweet Shop supporting its line of Daisy fragrances. Consumers were asked to use #MJDaisyChain in tweets, as well…
Features September 15
Emma For Shopify Extends Real-Time Targeting To Email Marketers
As consumers continue to demand more personalized offers, messages and incentives, retailers must put more effort into understanding their browsing and buying habits, as well as their overall preferences. In…
News September 15
