Retail TouchPoints

Drive Personalized Engagement With Mobile Clienteling

Connected consumers want shopping experiences that are fast, efficient and relevant to their needs. Mobile clienteling lets retailers give shoppers exactly what they want, anytime and anywhere throughout their journey…

Knock It Off! Consumers Don’t Know The Difference Between Designer Copycats And The Real Thing

By Alicia Fiorletta, Senior Editor  Be honest: How many times have you seen a friend, family member or total stranger carrying a knockoff handbag and didn’t know whether it was…

Oregon State Beaver Store Optimizes Checkout Experience With Motorola

The checkout line is the last touch point for consumers who are purchasing a product in a store. That means even the process of waiting in line needs to be…

The folks at Build-A-Bear Workshop kicked off the holiday season with a fun event in New York City promoting its new pop-up shop in Times Square.  Shoppers can choose from…

Best Buy Rolls Out Virtual Reality Audio Displays In 987 Stores

Best Buy has partnered with Turtle Beach Corporation, an audio technology provider, to craft compelling retail displays throughout 987 store locations in North America. Using the HyperSound virtual reality audio…

New HP Survey: Mobile Payment Is Priority For 75% Of Retailers

A new study released by HP Atalla and conducted by the Ponemon Institute has outlined new payment system trends and the number of retailers currently using — or planning to…

RetailNext Names Former IBM Exec As CMO

RetailNext, a provider of in-store analytics solutions, has hired Marc Dietz as its new CMO. Dietz most recently served at IBM, heading its SaaS strategy and marketing efforts during a…

Chico’s Implements RFID Into 13 Soma Stores With Tyco

Inventory visibility is a necessity for retailers that want to keep track of the amount of products that have sold, as well as how many items are on the sales…

American Express OPEN And Etsy Partner On Small Business Saturday Campaign

More than two thirds (68%) of consumers plan to shop local during the holiday season to support their local economy and find more unique gifts, according to Deloitte research. American…