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J.C. Penney CMO Resigns
Debra Berman, Chief Marketing Officer at J.C. Penney, has resigned from her position effective immediately. In her role, Berman launched the retailer’s “When it fits, you feel it” slogan, oversaw…
News March 17Want To Change How Shoppers See Your Brand? Put Their Needs First
By Alicia Fiorletta, Senior Editor Many retail executives and experts point to Miracle On 34th Street as an example of how retailers should be conducting business. More specifically, how they empower their…
Executive Viewpoints March 17
Versa Wins Bid To Acquire Wet Seal
Versa Capital Management has won a bidding war for the remaining assets of apparel retailer Wet Seal, according to a statement from the private equity firm. Wet Seal filed for…
News March 17
80% Of Shoppers Are Swayed By Personalized Email Campaigns
The majority (80%) of Americans who read promotional emails find it helpful when retailers feature recommended products based on past purchases, according to a survey from Listrak. But retailers can…
News March 17
Smart Investments In 2015
As retailers map out their spending strategy for the rest of 2015, a big question is: What have we learned over the last 12 months that can help them tailor…
Executive Viewpoints March 16
VisitBasis Helps Retailers Leverage Data To Improve Store Operations
Retailers need visibility into their in-store environments to make more informed decisions regarding employee scheduling, merchandising, inventory management and more. Many times, retailers use field teams to visit local stores…
News March 16
IBM i2 Enterprise Insight Analysis Exposes Potential Data Breaches
The industry has endured several high-profile data breaches over the past 15 months, putting an increased amount of pressure on retailers to keep customer, payment and corporate data secure. Illegal…
News March 16
NetBase Secures $24 Million In Funding
Social media analytics company NetBase has secured $24 million in Series E financing from Spring Lake Equity Partners. Venture capitalist firms Thomvest Ventures, Altos Ventures and WestSummit Capital also participated…
News March 16Building Retail Success With Analytics
By Venkat Viswanathan, LatentView Analytics Today’s retailers are faced with numerous challenges. The rise of omnichannel retailing and the proliferation of mobile devices are some of the recent elements that have…
Executive Viewpoints March 16
