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Cross-Device Targeting Becomes Top Mobile Marketing Priority For 2015
More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important asset for mobile marketing efforts in 2015, according to research from Criteo.…
News April 21
Navigating Omnichannel The Right Way
Retail IT spending is expected to surpass $190 billion in 2015, driven by trends such as omnichannel integration. In this era of technical innovation, consumers want all touch points with…
Executive Viewpoints April 21
How Facebook Maximizes Personalized Messaging To Billions
Are you using Facebook to help delivered personalized communication to shoppers? Facebook and SAP have partnered to address this industry challenge. To find out about the benefits of this strategy,…
News April 21
How Retailers Can Effectively Create An Omnichannel Loyalty Plan
When it comes to cultivating customer loyalty, every business leader ideally wants as many seeds as possible. Omnichannel loyalty allows a retailer to approach consumers through a solar system of…
Executive Viewpoints April 20
EngageClick Machine Learning Helps Personalize Offers
To build long-term and profitable customer relationships, retailers need to engage and incent their consumers in a relevant way at every stage of their browsing and buying journey. EngageClick has…
News April 20
Versa Capital Finalizes Wet Seal Acquisition
Versa Capital Management has finalized its acquisition of fast fashion retailer Wet Seal. The U.S. Bankruptcy Court for the District of Delaware approved the transaction on April 1, 2015. Wet…
News April 20Target To Pay $19 Million To MasterCard-Issuing Banks
Target has agreed to pay MasterCard-issuing banks up to $19 million to reimburse losses related to the 2013 data breach that compromised up to 40 million accounts. The settlement will…
News April 20Customer-Centricity And The Power Of Human
By Mike Mojica, Merkle Technology is the backbone of CRM platforms, the conduit to first-party data and the fire hose to addressability at scale. But marketing technology is just one…
Executive Viewpoints April 20Lids Streamlines Inventory Management Across Channels With Oracle Retail
Lids Sports Group has selected several Oracle Retail solutions to improve inventory visibility and availability across all channels. Since migrating to the Oracle Retail Xstore service and rolling out the…
News April 20
