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Private Equity Firm Buys Belk For $2.7 Billion In Cash
As part of a definitive agreement, private equity firm Sycamore Partners will acquire family-owned department store Belk for $2.7 billion in cash. As part of the deal, Belk shareholders will…
News August 25B&H Photo Embraces Multivariate Testing To Improve E-Commerce Experiences
B&H Photo is leveraging SiteSpect technology in an effort to strengthen its web site testing capabilities and improve the online customer experience. Specifically, the retailer is utilizing SiteSpect’s Digital Optimization…
News August 25Visa Checkout Expands To 33 New Retail Partners
Visa announced that it recently expanded its Visa Checkout service to include 33 new retail partners, including Barnes & Noble, Best Buy, Under Armour and zulily. The Visa Checkout service…
News August 25Tyco Retail Solutions Opens New Walmart Retail Experience Center
Tyco Retail Solutions has developed a new Retail Experience Center for Walmart. The showroom and simulated retail environment is designed to offer Walmart executives access to resources and capabilities aligned with the…
News August 25
Bronto Socialite Helps Retailers Measure Social Campaigns
For many retail marketers, social media has become an increasingly valuable channel to engage with consumers, expand their audiences and foster meaningful relationships. However, measuring the ROI and overall effectiveness…
News August 25
Why Intelligent Alerting Beats Predictive Analytics
A news headline from June 2015 reads: “Why investors can’t stop investing in predictive analytics.” This makes me scratch my head, because in my view, most predictive platforms promise negligible…
Executive Viewpoints August 25
Retail Automata Analytics Offers Unified Predictive Analytics Ecosystem
In order to craft more effective marketing campaigns, retailers need to fully understand consumers’ preferences and purchase histories. With these detailed insights, they can predict consumers’ future behaviors and, in…
News August 25
Google’s ‘Mobilegeddon’ Forces Emphasis On Site Design And Performance
The recent buzz surrounding “Mobilegeddon” (or in less dramatic terms, Google’s adjustment of its mobile search algorithm to include “mobile friendliness” as a search ranking factor) has created quite a…
Executive Viewpoints August 25Strongest Retailers Hang On During Stock Market Drop
Business executives are nervous right now, following the most severe daily stock market decrease in four years. Upon closing on August 24, the Dow Jones index dropped more than 586…
News August 25
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