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Improving The Customer Experience And The Bottom Line In The Store Of The Future
How well do you know and communicate with your customers? Are you ready to harness technology to treat customers as individuals rather than campaigns? Modern technology is already starting to…
Executive Viewpoints August 18QVC To Buy Zulily For $2.4 Billion
Liberty Interactive Corporation, the parent company of home shopping network QVC, has acquired e-Commerce daily deal site zulily for approximately $2.4 billion. The transaction is expected to be completed in…
News August 17Synchrony Financial Integrates Samsung Pay Into Credit Cards
Private label credit card provider Synchrony Financial now allows Synchrony Bank-issued credit cards to be accessed through Samsung Pay. The new mobile payment service is expected to launch in September…
News August 17Birchbox Co-CEO Steps Down From Role
Hayley Barna, Co-CEO and Co-Founder of Birchbox, has decided to step down from her day-to-day role within the company, according a statement. However, she will remain with Birchbox as an…
News August 17CurrentC Launch Potentially Delayed Beyond 2015
CurrentC, the mobile payments app created by the Merchant Customer Exchange (MCX), may not launch in 2015 as initially planned, according to Brian Mooney, CEO of MCX, in an interview…
News August 17It’s Time To Think About Earned Loyalty Not Paid Loyalty
By Ian Truscott, Tahzoo CMOs think about digital marketing strategies and how to measure themselves often in terms of “paid,” “owned” and “earned,” especially when it comes to media attention.…
Executive Viewpoints August 17Country Outfitter Boosts Attention By 250% Using Playful Content
Rather than relying on traditional advertising, consumers are turning to social networks to learn about brands and products. Brands and retailers also can craft their own compelling, social content in…
Features August 17Abercrombie & Fitch To End On-Call Scheduling By End Of 2015
Abercrombie & Fitch will no longer use on-call scheduling — a practice that requires workers to be available for shifts that may be cancelled at the last minute — by…
News August 14Retailers Lag Behind In App Quality But Fanatics, Domino’s And Groupon Stand Out
Mobile has made an undeniable impact on consumers’ shopping habits, particularly their interactions with the store. To measure up to consumers’ heightened standards and expectations, retailers need to design mobile…
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