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Oracle Buys Maxymiser To Expand Marketing Cloud

Oracle today has signed an agreement to acquire Maxymiser, a provider of cloud-based marketing and personalization solutions. The proposed deal is subject to standard closing conditions, and the companies will…

News August 20

Bond Brand Loyalty Adds Blackberry Exec To Business Development Team

Bond Brand Loyalty, an agency focused on building and operating customer loyalty solutions, has hired Mike McDowell as its North American VP of Business Development. McDowell most recently served as…

News August 20

PayPal Acquires Mobile Commerce Platform Modest

PayPal has acquired mobile commerce startup Modest, marking the company’s first purchase since its split from eBay in July. Terms of the deal have not been disclosed. All 20 Modest…

News August 20

TrackIf Raises $5 Million In Series A Funding

TrackIf, a provider of online price tracking and intelligent alerting solutions, has raised $5 million in a Series A financing round led by Origin and Grotech Ventures. Chicago Ventures also…

News August 20

Retail Recap Of The Week

It was an eventful week in the retail world, with many retailers entering new business ventures and adding new team members. Below is a breakdown of some of the top…

Executive Viewpoints August 20

More Than 90% Of Consumers Use Smartphones While Shopping In Stores

Consumers are relying more on their mobile devices to communicate, research products and acquire information. As a result, retailers need to prioritize mobile as a key communication and engagement channel.…

News August 20

Target Removes Gender From Toys Signage

In the eyes of children, toys are toys. They’re not limited or categorized by gender. Target is taking cues from their youngest consumers by removing all gender-based signage in the…

Executive Viewpoints August 19

Abercrombie & Fitch Builds New Leadership Team

Abercrombie & Fitch has assembled a new brand leadership team as part of its initiative to restructure the company’s overall management. The new team includes six new positions, reflecting the…

News August 19

Dogeared Dazzles With Content Marketing

To see marketing success in this digitally connected, omnichannel world, retailers must strike the perfect balance between aspirational advertising and showing their products in the real world. Although consumers treasure…

Features August 19
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