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Target Expands IoT Tracking Device Pilot To 100 Stores
Target is the latest retailer taking major steps to deploy IoT technologies in its stores. Lux reported that Target has deployed LED ceiling lights that are designed to track in-store…
News December 8
Revionics Acquires Marketyze, Expands Online Intelligence Capabilities
Pricing and merchandising optimization solutions provider Revionics has acquired Marketyze, a leader in online competitive pricing intelligence, inventory optimization and merchandising solutions. Revionics selected Marketyze for its advanced Big Data…
News December 8Shop.co Offers Buy Button, 100% Cyber Fraud Protection To Holiday Shoppers
Shop.co, a developer of e-Commerce technologies, has designed a one-click buy button for online retailers, and is offering a 100% cyber fraud protection guarantee for consumers purchasing via the button.…
News December 8Literary Irony: Non-Book Merchandise Could Rescue Bookstore Chain
By Adam Blair, Executive Editor As a long-time lover of bookstores large and small, I’m always alarmed at news stories predicting the seemingly imminent demise of national bookstore chains like…
Executive Viewpoints December 8
Shoes Of Prey Secures $15.5 Million In Funding, Expands To Nordstrom.com
Shoes of Prey, an on-demand fashion footwear retailer, has raised $15.5 million in Series B capital funding led by BlueSky Venture Capital. Nordstrom and venture capital firm Greycroft are new…
News December 8
Dynamic Pricing: A Game-Changer Or A Gamble?
Dynamic pricing. Its appeal is obvious: adapt pricing — in-store and online — to drive demand, maximize margins and build customer loyalty. Yet I find retailers questioning both its value…
Executive Viewpoints December 8
Evergage Launches Multivariate Testing Functionalities
With e-Commerce becoming such an essential piece of today’s retail puzzle, web designers and marketers alike must ensure that their online experiences are not just optimized but customized for each…
News December 8
Personally Perfect: How Individualized Value Explodes The World Of Retail Potential
Customer delight is often conveniently defined as a great purchase experience. There’s no debating that a great experience inside the retail store — finding exactly what you want, enjoying the…
Executive Viewpoints December 8
Creating That Magic Moment Through Customer Experience
Do you feel special when a company where you’ve just shopped sends you a personalized email, thanking you for your business? Probably? Maybe? Do you feel special when you get…
Executive Viewpoints December 8
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