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Store Tours: Bluemercury Focuses On ‘Revolutionary’ and ‘Evolutionary’ Innovation
StoreTours with: Barry Beck, Founder & COO, Bluemercury With access to more than two million customer records, Bluemercury used data to launch the proprietary M-61 product line and advance its…
News January 6Walmart Adds New Digital Payment Option
After introducing Walmart Pay at the end of 2015, Walmart is taking additional steps toward streamlining online payments with MasterPass by MasterCard. This digital platform will be available to online…
News January 5Toys ‘R’ Us Shutters Its Flagship Times Square Store
As the 2015 holiday season concluded, so did the operations of one of New York’s most famous and visited retail stores. Toys ‘R’ Us closed the doors of its flagship…
News January 5
Retailers, Heads Up: Google Just Invented The Mobile Browser
Self-driving cars? Hot-air balloon Internet-delivery? Alchemy-tech projects from Google X’s laboratory. Now, finally the Mountain View scientists launch a moonshot project that has immediate impact on our retail economy: the invention of…
Executive Viewpoints January 5
Strap Analyzes Consumer Data To Increase Marketing Campaign Relevance
With personalization a key goal among retailers today, merchants must find out how to gather, understand and leverage consumer data to build out relevant marketing campaigns. Data analytics platform Strap…
News January 5
Elastic Path Introduces Adobe-Compatible Commerce Platform
Elastic Path Software has released two versions of its commerce solution, Elastic Path Commerce and Elastic Path Commerce for Adobe Marketing Cloud. The Commerce platforms allow retailers to deliver advanced…
News January 5
Retailers Are Missing The Boat On Retargeting, But They Don’t Have To
Digital ads today tend to follow us around the Internet. One minute you are casually browsing for a new laptop bag or pair of shoes, and next thing you know,…
Executive Viewpoints January 5
Four Ways To Improve The Customer Experience In 2016
The customer experience has evolved into a major differentiator in today’s marketplace. Not only can it inaugurate customer loyalty and retention, but it can instantaneously alter a brand’s image based…
Executive Viewpoints January 5
75% Of Shoppers Say Brick-And-Mortar Personalization Continues To Fall Short
As retailers strive to understand the consumer throughout the path to purchase, they are putting in more effort to personalize their offerings across channels. However, numerous studies reveal that a…
News January 5
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