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Dynamic Pricing: A Game-Changer Or A Gamble?

Dynamic pricing. Its appeal is obvious: adapt pricing — in-store and online — to drive demand, maximize margins and build customer loyalty. Yet I find retailers questioning both its value…

Executive Viewpoints December 8

Evergage Launches Multivariate Testing Functionalities

With e-Commerce becoming such an essential piece of today’s retail puzzle, web designers and marketers alike must ensure that their online experiences are not just optimized but customized for each…

News December 8

Personally Perfect: How Individualized Value Explodes The World Of Retail Potential

Customer delight is often conveniently defined as a great purchase experience. There’s no debating that a great experience inside the retail store — finding exactly what you want, enjoying the…

Executive Viewpoints December 8

Creating That Magic Moment Through Customer Experience

Do you feel special when a company where you’ve just shopped sends you a personalized email, thanking you for your business? Probably? Maybe? Do you feel special when you get…

Executive Viewpoints December 8

ClickTale Builds In-House Consulting Team To Strengthen Consumer Behavior Analysis

ClickTale has enhanced its end-to-end digital optimization solution with consumer behavior analysis provided by an in-house psychologist, Dr. Liraz Margalit, PhD. With the addition of Dr. Margalit, the ClickTale consulting…

News December 8

Did Retailers Overcome Their Greatest Challenges In 2015?

Is your organization now truly channel-agnostic? Does data security continue to keep you up at night? Are you having more personalized conversations with individual shoppers? These are just a few…

Editor's Perspective December 8

Millennials Powering Purchase Of Digital Gift Cards

As consumers look to buy gifts for their family and friends, they often run into difficulties figuring out what to buy them, leading many to opt for gift cards. However,…

News December 8

Sears Introduces Free In-Store Shipping As Part Of Updated Mobile App

Sears has upgraded its mobile app with new features, including the ability to ship purchases for free when using the app in-store. In addition to the app update, Sears recently…

News December 7

Neiman Marcus And Simon Display ‘Fantasy Gifts’ At Roosevelt Field Shopping Mall

Neiman Marcus has partnered with Simon Malls to unveil its 2015 Fantasy Gifts exhibition at the Roosevelt Field shopping mall in Long Island, N.Y. The collaboration is designed to bring…

News December 7
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