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6 Ways To Ride The Wave Of Shopper Marketing Renaissance
Over the past decade, the retail channel has been gaining importance in most brands’ go-to-market strategy. This is primarily due to three major factors: 1) fragmentation of media and brands’…
Executive Viewpoints January 19Spendsetter Manages Customer Advocate Databases
Building a trusting relationship with the consumer is a chief imperative for retailers to gain loyalty. Spendsetter has released an advocacy marketing platform designed so retailers can build a database…
News January 19When Even A Gift Card Doesn’t Fit, Take It To A Gift Card Exchange
Even though gift cards are a favorite solution for holiday gift-giving, it appears more than half (51%) of consumers don’t even use the gift cards they receive, according to Blackhawk…
News January 19Holiday Rewind: Lessons Retail CEOs Can Learn From Black Friday Failures
By Gus Robertson, NGINX Now that the new year has arrived, and the holiday hangover has subsided, it’s time to take a look back on what worked and what didn’t…
Executive Viewpoints January 18E-Commerce Platform Mozu Debuts Marketplace For Simplified Installations
Commerce solution provider Mozu has launched an e-Commerce platform that brings together more than 80 retail commerce technologies. The Mozu Marketplace will allow for easy installation of apps, accelerators, widgets…
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