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Real-Time Contextual Marketing: Five Best Practices To Drive Retailer Success
Real-time contextual marketing — people are talking about it, but how can retailers leverage real-time content to be most successful with their customer and prospect marketing efforts? The first step…
Executive Viewpoints February 8
KTC: The Secret Ingredient Of Starbucks’ Mobile Pay App Success
If there were an Academy Awards category forwinners in digital payments, Starbucks would definitely have an Oscar for its Mobile Pay App. Runners-up like Apple Pay and Samsung’s LoopPay are…
Executive Viewpoints February 8Shop Direct Uses Social Proof To Increase Conversions 2.7%
Data-driven ad and marketing platform Jivox has partnered with Taggstar to provide its e-Commerce customers with more personalized ad campaigns. The partnership will allow Jivox e-Commerce customers to use the…
News February 8Party City And Staples Celebrate E-Commerce Fulfillment Deal
Party City Holdco Inc., the 900-store vertical operator of the Party City and Halloween City integrated party goods chains, will expand its e-Commerce presence through a fulfillment partnership with office…
News February 8
Sports Authority Closes In On Bankruptcy Filing; 200 Stores Could Close
Sports Authority is in talks with lenders including TPG Capital Management LP to file for Chapter 11 bankruptcy and further reorganize the company, according to a Bloomberg report. The reorganization…
News February 8
For MGM Resorts Casinos, Price Optimization Is A Sure Bet
For the vast majority of brick-and-mortar retailers, customer demographics shift gradually: the neighborhood gentrifies or goes downscale, or a competitor’s closure drives more people to a particular location. For the…
Features February 8Retail’s Hail Mary: Last Minute Super Bowl Scores!
As companies gear up for Super Bowl 50, some wise retailers are teaming up with delivery services to get their products into customers’ hands before, during and after the big…
News February 5
L’Oreal, Office Depot Tune Up Machine Learning Capabilities
Retailers such as L’Oreal, Office Depot, Runtastic, Shiseido and The Body Shop have entrusted their machine learning, data science and personalization capabilities to cloud marketing solution provider Emarsys. In adding…
News February 5Are You Keeping The New Customers You Acquired During The Holidays?
By Pini Yakuel, Optimove If your business is like the majority of online retailers, most of your sales this past holiday season came from new customers, as opposed to your…
Executive Viewpoints February 5
