Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Peak Customer Experiences Begin With A Great Data Strategy
The renowned psychologist Abraham Maslow introduced the term “peak experience” — which refers to a self-actualized state of euphoric awareness. The B2C target marketing state might be described similarly —…
Executive Viewpoints March 1
2016 To Usher In The Cognitive Commerce Era
The 2015 holiday shopping season served as a litmus test for retailers, underscoring the need to deliver seamless and highly tailored end-to-end shopping experiences across all touch points and channels.…
Executive Viewpoints March 1
Consumer Privacy Thwarts The Short-Lived Rise Of Mobile Location Analytics
Retailers excited about using Mobile Location Analytics (MLA) to transform their businesses may want to rethink their strategies. Their excitement is understandable: MLA promised to bring to their physical stores…
Executive Viewpoints March 1Internal Solution Development: Retail Comes Full Circle
By Debbie Hauss, Editor-in-Chief Cloud and SaaS have been terms in our everyday conversation with retailers during the past several years. Entrepreneurial startups offering best-in-class solutions are getting gobbled up…
Executive Viewpoints March 1
Do Retailers Appreciate Employees The Same Way They Appreciate Customers?
Did you know that Employee Appreciation Day is March 4? If not, that may be your first stumbling block to building long-term brand strength. In an industry that is known…
Features March 1
7 Mobile Commerce Trends To Watch In 2016
As the mobile device continues to become a larger part of shoppers’ day-to-day lifestyles, retailers have to find ways to leverage these devices to boost sales, traffic and conversion rates.…
News March 1
To Marketplace Or Not To Marketplace?
Retailers are clamoring to find new ways to reach their target audience and expand their brand reach. Some are turning to marketplaces to reach this goal. The fact is: As…
Features February 29
The Returns Debate: Is Leniency The Way To Go?
As e-Commerce traffic continues to rise, consumers count on the ability to easily return purchases. According to a study by the NRF, total annual returns were expected to reach $260.5…
Features February 29Connected Retail: The Promise of IoT
By Oliver Guy, Software AG For me, retail is the greatest industry on the planet. Why? Because it is changing faster than any other industry. Years and years of very…
Executive Viewpoints February 29
