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Three Psychological Principles Behind Customer Referrals
Most marketers think that referral programs are a matter of economics and incentives — get it right, and you’ll keep the referrals coming in the door. But what’s surprising…
Executive Viewpoints March 8
Four Steps Retailers Can Take To Mitigate Bad Online Reviews
Social media has forever changed the way we interact with one another, as well as the way retailers interact with their customers. Through social networks, customers have the ability to…
Executive Viewpoints March 8
Inconsistent Product Info Spurs Returns, Erodes Customers’ Trust
A significant majority (76%) of consumers have noticed inconsistent product content for the same product across channels, according to research from product information management provider Shotfarm. More than half (51%)…
News March 8
Toys ‘R’ Us Hires Amy von Walter As Global Communications Leader
Toys ‘R’ Us has appointed Amy von Walter as Executive VP of Global Communications and Public Relations, effective March 14, 2016. Von Walter will be responsible for the company’s external…
News March 7Kohl’s Programs Raise $51 Million For Charity In 2015
By rewarding organizations that its associates volunteer for and selling kid-friendly items to support children’s health programs nationwide, Kohl’s raised a total of $51 million in 2015 through its Kohl’s…
News March 7American Apparel Moves Ahead With Apple Pay Option
American Apparel customers will now be able to buy cotton hoodies and t-shirts using Apple Pay. The retailer is using software provided by Index to improve security, future-proof payments and…
News March 7Four Marketing Technology Initiatives Retail Pros Must Embrace
By Brian Rigney, CEO, Zmags With a fresh year upon us, I want to share the four biggest technology trends every retailer should be paying attention to in 2016. Personalization…
Executive Viewpoints March 7
Target Revamps Stores To Attract Millennial Shoppers
With so much focus on e-Commerce today, brick-and-mortar strategies can fall through the cracks. But only 15% of consumers opt to shop exclusively online, according to a survey from Forrester…
Features March 4Big Market, Big Goals: Adidas Plans 3,000 Stores In China
Adidas is planning to open 3,000 stores in China by 2020, making a major move into a market with a booming retail sector and more than one billion potential consumers.…
News March 4
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