Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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The Big Picture Implications Of Sports Authority’s Bankruptcy
By Andrew Gaffney, Editorial Director Any time bad news from a retailer hits the wires I cringe a little bit. But I was hit especially hard by last week’s bankruptcy…
Executive Viewpoints March 8
OmnyPay Incentivizes Consumers To Select Preferred Payment Options
OmnyPay enables retailers to deliver an integrated payment and rewards experience. It can also incentivize customers to select the lowest-cost option from numerous preferred payment types that a retailer offers,…
News March 8
Two Tap Streamlines Buying On Third-Party Apps
Two Tap is an API designed to help retailers sell products and inventory on mobile and desktop devices. The API serves an e-Commerce gateway that makes products open for purchase…
News March 8
How Do You Define Personalization Today? Retailers Sound Off
Definitions evolve over time. “Backlog,” for example, used to reference the biggest log in a fire during colonial times. Today it means a stockpile of work you still need to…
Executive Viewpoints March 8
How Prepaid Commerce Helps Retailers Kick The Couponing And Discounting Habit
Retailers are constantly being tasked with creating new ways to acquire new customers, drive sales, engage with shoppers and increase basket size. While discounts and coupons have traditionally served as…
Executive Viewpoints March 8
Three Psychological Principles Behind Customer Referrals
Most marketers think that referral programs are a matter of economics and incentives — get it right, and you’ll keep the referrals coming in the door. But what’s surprising…
Executive Viewpoints March 8
Four Steps Retailers Can Take To Mitigate Bad Online Reviews
Social media has forever changed the way we interact with one another, as well as the way retailers interact with their customers. Through social networks, customers have the ability to…
Executive Viewpoints March 8
Inconsistent Product Info Spurs Returns, Erodes Customers’ Trust
A significant majority (76%) of consumers have noticed inconsistent product content for the same product across channels, according to research from product information management provider Shotfarm. More than half (51%)…
News March 8
Toys ‘R’ Us Hires Amy von Walter As Global Communications Leader
Toys ‘R’ Us has appointed Amy von Walter as Executive VP of Global Communications and Public Relations, effective March 14, 2016. Von Walter will be responsible for the company’s external…
News March 7
