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Drop Shipping Enables SHOP.COM To Add 50,000 SKUs, Earn 20% Profit Margins
While SHOP.COM’s marketplace model had traditionally generated single-digit profit margins, the addition of new drop shipping vendors has enabled the retailer to achieve margins in the 15% to 20% range,…
Features March 9Will JCPenney’s Newest Sales Campaign Hasten Turnaround Efforts?
As part of its turnaround efforts, JCPenney implemented the “Get Your Penney’s Worth” campaign in late February, enabling consumers to buy select items for just one penny. The promotion is…
Executive Viewpoints March 9With Another Store On The Horizon, What Are Amazon’s Intentions?
While it appears Amazon isn’t taking as aggressive of an approach to brick-and-mortar expansion as first reported, the retailer has made a modest step in that direction, opening its second…
News March 8The Big Picture Implications Of Sports Authority’s Bankruptcy
By Andrew Gaffney, Editorial Director Any time bad news from a retailer hits the wires I cringe a little bit. But I was hit especially hard by last week’s bankruptcy…
Executive Viewpoints March 8OmnyPay Incentivizes Consumers To Select Preferred Payment Options
OmnyPay enables retailers to deliver an integrated payment and rewards experience. It can also incentivize customers to select the lowest-cost option from numerous preferred payment types that a retailer offers,…
News March 8Two Tap Streamlines Buying On Third-Party Apps
Two Tap is an API designed to help retailers sell products and inventory on mobile and desktop devices. The API serves an e-Commerce gateway that makes products open for purchase…
News March 8How Do You Define Personalization Today? Retailers Sound Off
Definitions evolve over time. “Backlog,” for example, used to reference the biggest log in a fire during colonial times. Today it means a stockpile of work you still need to…
Executive Viewpoints March 8How Prepaid Commerce Helps Retailers Kick The Couponing And Discounting Habit
Retailers are constantly being tasked with creating new ways to acquire new customers, drive sales, engage with shoppers and increase basket size. While discounts and coupons have traditionally served as…
Executive Viewpoints March 8Three Psychological Principles Behind Customer Referrals
Most marketers think that referral programs are a matter of economics and incentives — get it right, and you’ll keep the referrals coming in the door. But what’s surprising…
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