Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Why Location Intelligence Will Revolutionize Retail
By Keri Danielski, Gimbal The proliferation of mobile devices has had a transformational effect on the shopping experience. It has forced retailers to shift their marketing efforts and focus to…
Executive Viewpoints March 18
E-Commerce Personalization Strengthens Mud Pie Sales By 120%
With both wholesale and direct-to-consumer business models as well as three distinct product categories, Mud Pie had a pressing need to personalize each customer’s experience. The online retailer of seasonal…
Features March 18
The Finish Line Appoints Hudson’s Bay Exec As CIO
Athletic apparel retailer The Finish Line has appointed AJ Sutera as Executive VP, Chief Information and Technology Officer. Sutera will oversee the company’s information and technology functions and digital operational…
News March 17REI #OptOutside Campaign Results Show Power Of Sincerity Plus Engagement
While REI’s decision to close its stores on Black Friday as part of its #OptOutside social campaign prompted debate on whether it was a smart business move, the retailer’s year-end…
News March 17
Z Gallerie Asks Customers ‘What’s Your Style Personality?’
Home furniture and décor retailer Z Gallerie wants to find out the true “Style Personality” of each of its consumers in order to provide them with more personalized content. The…
Features March 17
Store Tours: Digital Signage Draws Customers Into Madame Tussauds
StoreTours with: Blaine McCurry, Madame Tussauds New York Madame Tussauds New York replaced static window displays with Nanolumens digital signage to highlight its diverse offerings and draw more customers into…
News March 16
Ahold-Delhaize Supermarket Super-Merger Reflects Industry Consolidation
Shareholders of international supermarket conglomerates Ahold and Delhaize Group have approved the companies’ intended merger, which would value the combined chains at approximately $28 billion. Ahold, a Dutch grocer, will…
News March 16How Can Brands Better Cater To Retail Therapy?
Consumers shop for many reasons, but they often shop for one purpose that has little to do with the products they are looking to buy: it makes them feel good.…
Executive Viewpoints March 16
Shinola Leverages Live Chat Capabilities To Boost Conversion Rates 1,600%
In looking to engage with consumers at every point in the decision-making journey, watch and bicycle retailer Shinola implemented the Moxie Digital Engagement Suite. The retailer created an online engagement…
Features March 16
