Retail TouchPoints
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Fun.com Boosts Email Conversions Up To 15% With Personalized Offers
When a once-a-year purchase cycle is built into your name, as it is for HalloweenCostumes.com, marketing’s task of retaining customers becomes extremely challenging. “People will buy a costume only once…
Features May 9Engaging Customers Differently: From Tagline To Reality
The end goal for all retailers should be to achieve “customer intimacy,” according to Aptos CEO and Culture Leader Noel Goggin. During his keynote presentation at Aptos ENGAGE in Las…
News May 8
True Religion Adds Clienteling to Associate-Facing Apple Watch Experience
It’s easy to get lost in the glitz and glamour of new technologies and engagement touch points. While the latest gadgets may look great on the surface, they may not…
Features May 8
Abercrombie & Fitch Loses COO
Abercrombie & Fitch COO Jonathan Ramsden has stepped down from his position and resigned from the company, effective June 15, 2016. Ramsden’s responsibilities will be assumed by other members of…
News May 6The 4 Cs for Driving Profit From Returns
By Patrick Allard, Newgistics Whether online retailers like to admit it, returns have always been an important part of selling online. But too often, returns are a customer touch point…
Executive Viewpoints May 6Auntie Anne’s Customizes Menu Boards With On-Demand Printing
Bakery franchise Auntie Anne’s is leveraging Print On Demand technology from retail marketing services provider GSP to print customizable menu boards that can contain content specific to each of its…
News May 6How To Incorporate Gift Givers Into Your Review Strategy
By Matt Parsons, PowerReviews There’s no denying that ratings and reviews have become a powerful tool for consumers and retailers alike. In fact, just about everyone (95% of shoppers) reads…
Executive Viewpoints May 6
PayPal Exec Stresses Mobile, Currency Optimization To U.S. Retailers Going Global
International expansion can undoubtedly be a challenge for U.S. retailers, especially when attempting to enter new markets. However, even when conducting business in the three largest export markets of cross-border…
News May 6Snapchat Debuts Shoppable Ads With Target And Lancôme
The social media messaging network Snapchat has launched shoppable e-Commerce ads with Target and L’Oreal Group-owned cosmetics company Lancôme. The two retail brands will integrate these ads within Cosmopolitan magazine’s…
News May 5
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