Retail TouchPoints

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Top CRM Questions Asked By Marketers For Marketers

Last week I attended the annual Customer Relationship Management Conference (CRMC) in Chicago. With approximately 700 retailers, solution providers and other industry experts in attendance, 2016 was the largest CRMC…

News June 20

Retail Therapy In Mobile Programmatic

By Tanvi Kapoor, InMobi The jump to programmatic advertising on mobile is a key item on any retailer’s to-do list for the year. Understanding the opportunities and challenges presented by…

Executive Viewpoints June 20

Aptos Celebrates One-Year Anniversary of ‘Engaging Customers Differently’

Retail technology solution provider Aptos is celebrating the one-year anniversary of its spin-off from Epicor Software Corporation. During this time, the company has: • Increased its cloud capabilities and cloud…

News June 20

Attention Entrepreneurs: 5 Tips For Attracting VC Investment

Significant venture capital (VC) investment in retail and its associated technologies traditionally has been the exception rather than the rule. In 2015, VCs invested just over $1 billion in retail…

Features June 19

Labor Issues At Walmart And Macy’s Reveal Need To Value Employees

Much of the commentary about retail’s Q1 financial results focused on the underperformance of brick-and-mortar stores, particularly department stores, and their struggle to match consumer demands. But recent events at…

News June 17

Amazon Cuts Shipping Fees 67% On Small Items, Taking Aim At Asian Competitors

Amazon will be cutting its shipping fees for small envelope packages effective July 1, another indication that the retailer likely means serious business in Asia, according to Bloomberg. An internal…

News June 17

Unintended Consequences Of The American Express/Costco Breakup: Churn

By Frederick Felman, Recurly The long-heralded breakup of Costco and American Express, announced on February 12, 2015, has stirred more than a little controversy and confusion over the impending swap…

Executive Viewpoints June 17

Birchbox Targets Multitasking Women Through Its First Social-Only Ad Campaign

In May, Birchbox kicked off a six-week campaign on Facebook and Instagram to generate brand awareness and further its reach to a new potential consumer demographic: multitasking women with only…

News June 17

UPS Study: Online Purchases Top 50% Among Avid Digital Consumers

Online purchases have for the first time pushed past the halfway mark among the most avid online shoppers, according to the fifth annual UPS Pulse of the Online Shopper study:…

News June 16
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