Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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New Pop-Up Shop Uses RFID To Discover Fido’s Favorite Toy
We’ve discussed many types of customers here on Retail TouchPoints, from Millennials and Baby Boomers, to Gen Z. Despite their differences, all have walked around on two legs — but…
News June 6Broadway, Baby: Nordstrom To Market Tony Awards Red Carpet Looks
The demand for fast fashion has led some brands to think outside the box of traditional commerce to compete with key players in the space, including Forever 21, H&M and…
News June 6Bots Aren’t Killing Marketing Channels — They’re Enhancing Them
By Anthony Nicalo, Mobify Every time new technology comes out, advocates pronounce all older technologies dead. But we should take such proclamations of doom with a grain of salt. Television…
Executive Viewpoints June 6
How Consumers Can Strengthen The Manufacturer-Retailer Relationship
In this exclusive report, Allisha Watkins, Shopper Marketing COE Team Lead, Mars shares details highlighting an 11.3% increase in sales from the “Big Night In” campaign, which also garnered millions…
Features June 6
Retail-Focused Marketing Agency Mosaic Acquires Content Producer
Mosaic, a marketing agency with a focus on retail clients, has acquired data-driven content producer Contend for an undisclosed sum. With the acquisition, Mosaic can leverage the Contend suite to…
News June 3Creating Intelligent Retail Space With Virtual Reality
By Andy Harris, Symphony GOLD Intelligent virtual store design is one of the fastest growing technology applications in the retail industry. It’s helping retailers deliver a compelling in-store experience that…
Executive Viewpoints June 3
BuildDirect Crowdsources Data To Repair Broken Home Improvement Supply Chain
Only 15% of retailers and manufacturers have access to the data they collect across their extended supply chains, illustrating just how complex these can be to manage today. The founders…
Features June 3Walmart Canada Cuts Back On Fitting Rooms, Prioritizes Sales Space
In what could signal a shift in how big box retailers allocate their precious brick-and-mortar square footage, Walmart is scaling back the number of fitting rooms in its Quebec and…
News June 2
Vibes Raises $45 Million To Help Chipotle, Gap Create Mobile Campaigns
Chicago-based mobile marketing technology provider Vibes has secured $45 million in funding for global expansion. This investment, from telecom company Syniverse, will bring the two mobile players together to provide…
News June 2
