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How Consumers Can Strengthen The Manufacturer-Retailer Relationship
In this exclusive report, Allisha Watkins, Shopper Marketing COE Team Lead, Mars shares details highlighting an 11.3% increase in sales from the “Big Night In” campaign, which also garnered millions…
Features June 6
Retail-Focused Marketing Agency Mosaic Acquires Content Producer
Mosaic, a marketing agency with a focus on retail clients, has acquired data-driven content producer Contend for an undisclosed sum. With the acquisition, Mosaic can leverage the Contend suite to…
News June 3Creating Intelligent Retail Space With Virtual Reality
By Andy Harris, Symphony GOLD Intelligent virtual store design is one of the fastest growing technology applications in the retail industry. It’s helping retailers deliver a compelling in-store experience that…
Executive Viewpoints June 3
BuildDirect Crowdsources Data To Repair Broken Home Improvement Supply Chain
Only 15% of retailers and manufacturers have access to the data they collect across their extended supply chains, illustrating just how complex these can be to manage today. The founders…
Features June 3Walmart Canada Cuts Back On Fitting Rooms, Prioritizes Sales Space
In what could signal a shift in how big box retailers allocate their precious brick-and-mortar square footage, Walmart is scaling back the number of fitting rooms in its Quebec and…
News June 2
Vibes Raises $45 Million To Help Chipotle, Gap Create Mobile Campaigns
Chicago-based mobile marketing technology provider Vibes has secured $45 million in funding for global expansion. This investment, from telecom company Syniverse, will bring the two mobile players together to provide…
News June 2Retail Recap Of The Week
June has finally arrived, meaning the official start of summer is just around the bend! While Memorial Day Weekend cut the work week short and gave shoppers another day of…
Executive Viewpoints June 2
#RIC16: 5 Tips To Maximize Cause Marketing Effectiveness
For many retailers, cause marketing has proven to enhance customer engagement and make an impact on the world at the same time. At the 2016 Retail Innovation Conference, held May…
Features June 2
Salesforce Acquires Demandware For $2.8 Billion To Create ‘Another Billion Dollar Cloud’
WHAT ARE THE KEY TOUCHPOINTS?: Salesforce will provide a tender offer for all outstanding Demandware shares for $75 per share in cash. The deal is worth approximately $2.8 billion. With…
News June 1
