Retail TouchPoints

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Is Food & Drink The Medicine For Barnes & Noble’s Struggles?

As Barnes & Noble continues to hang on as the last of the dying breed of bookstores, the retailer’s struggles have forced it to try out a new store concept…

Executive Viewpoints July 6

Fender Uses Visual Tools To Facilitate Custom-Designed Guitar Sales

Unless you happen to be a guitar-smashing heavy metal rock star, it’s unlikely you’ll be buying multiple guitars from 70-year-old instrument maker Fender. So the company has a strong incentive…

Features July 5

The Gift (Card) That Keeps On Giving

For a long time, pre-paid gift cards have presented retailers with a prime awareness-building opportunity for both existing and new customers. Gift cards encourage consumers to interact with a business…

Executive Viewpoints July 5

The Future Of Retail Marketing Means Escaping The Pull Of The Past

It should come as no surprise that the past few years have taken a toll on the retail sector. From the smallest stores to the nation’s giant chains, the outlook…

Executive Viewpoints July 5

Why It Makes Sense For Retailers To Go All-In With BYOD

More people around the world have smartphones than ever before. As a society we have come to depend on mobile devices. In fact, one in three (34%) U.S. adults would…

Executive Viewpoints July 5

Three Questions To Answer When Balancing Personalization With Data Security

Would you trade your personal data for a more customized retail shopping experience? More and more consumers are saying yes. In a study this year by Coupons.com and the research…

Executive Viewpoints July 5

Coming To Terms With Millennials: Advice From The Experts

Millennials are mentioned in almost every article related to retail marketing these days. And Retail TouchPoints is no exception. We focused a special report on the topic back in February, titled:…

Features July 5
Debbie head shot

How 3 Retailers Are Breaking Through The Mobile And Online Satisfaction Barrier

Even though acronyms like IoT and AI may create excitement and draw crowds at trade show booths, the real thrill in retail is winning sales and delighting loyal customers by…

Editor's Perspective July 5

MasterCard Woos Retailers With Technology Innovation

By Adam Blair, Executive Editor Samsung Fridge Demo – Photo by Bryan Bedder, Getty Images for MasterCard The last several years have seen lots of non-payment players invade the payments…

Executive Viewpoints July 5
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