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The Future Of Retail Marketing Means Escaping The Pull Of The Past
It should come as no surprise that the past few years have taken a toll on the retail sector. From the smallest stores to the nation’s giant chains, the outlook…
Executive Viewpoints July 5
Why It Makes Sense For Retailers To Go All-In With BYOD
More people around the world have smartphones than ever before. As a society we have come to depend on mobile devices. In fact, one in three (34%) U.S. adults would…
Executive Viewpoints July 5
Three Questions To Answer When Balancing Personalization With Data Security
Would you trade your personal data for a more customized retail shopping experience? More and more consumers are saying yes. In a study this year by Coupons.com and the research…
Executive Viewpoints July 5
Coming To Terms With Millennials: Advice From The Experts
Millennials are mentioned in almost every article related to retail marketing these days. And Retail TouchPoints is no exception. We focused a special report on the topic back in February, titled:…
Features July 5
How 3 Retailers Are Breaking Through The Mobile And Online Satisfaction Barrier
Even though acronyms like IoT and AI may create excitement and draw crowds at trade show booths, the real thrill in retail is winning sales and delighting loyal customers by…
Editor's Perspective July 5MasterCard Woos Retailers With Technology Innovation
By Adam Blair, Executive Editor Samsung Fridge Demo – Photo by Bryan Bedder, Getty Images for MasterCard The last several years have seen lots of non-payment players invade the payments…
Executive Viewpoints July 5
Amplience Launches Content Authoring Media Production Module
Content-as-a-service platform Amplience has launched its Content Authoring solution, a media delivery module designed to cut digital production time for rich editorial, blogs, look books and shoppable images/videos. With the…
News July 5
Portfolio Pathing Examines Customer Trends And Behaviors To Understand Lifecycle Value
Customer Portfolios provides a proprietary customer data analysis methodology that can uncover insight into trends and behaviors, both to drive revenue and to better understand customer lifecycle value. The Portfolio…
News July 5
Store Associates Continue To Be Overlooked Despite Rising Tech Investments
As retailers continually focus more on technology to bolster their omnichannel efforts, with 87% of retailers expecting their technology costs to increase over the next two years, they are still…
News July 5
