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Storytelling, Relationship Building Top BTS Marketing Tactics
With back-to-school (BTS) spending expected to reach more than $75 billion in 2016, retailers cannot afford to skimp on marketing and advertising campaigns. The BTS shopping season is now longer…
Features August 2
67% Of Consumers Still Label Facial Recognition Technology As ‘Creepy’
As many of 79% of U.S. consumers are fine with the idea of scanning a product on their mobile device to see product reviews and recommendations for other items they…
News August 2
Former Under Armour Exec Joins Starbucks Creative Team
Starbucks has appointed Leanne Fremar as SVP and Executive Creative Director, beginning in October 2016. Fremar, who joins the company from Under Armour, will be responsible for leading the creative…
News August 1Four Things That Make Retailers Vulnerable to Identity Theft – and How to Address Them
Donna Marks, CEO, Windfall Inc. Retailers can be easy targets for identity thieves, particularly given consumers’ regular use of credit cards to make purchases. While we’ve heard less about major…
Executive Viewpoints August 1
Amazon Profits Pass $850 Million In Q2 As Cloud Service Sales Climb 58%
Amazon had yet another profitable quarter — its fifth straight — with net revenues increasing 31% to $30.4 billion. Net income for the e-Commerce giant skyrocketed to $857 million in…
News August 1
Dollar General Buys 41 Former Walmart Express Locations
One retailer’s trash is another retailer’s treasure, in Dollar General’s case. The discount retailer has purchased 41 former Walmart Express stores for an undisclosed sum.
News July 29Leveraging “Connected Packaging” To Wow The Consumer
By Laura DiSciullo, GS1 US Armed with unprecedented information access via smartphones, consumers have driven change more rapidly today than any other time in history. As a result, brands and…
Executive Viewpoints July 29
Westfield’s Bespoke Innovation Hub Takes Retail Tech Brands Into The Future
As more merchants make the effort to test new offerings and strategies via their own innovation labs, one company has gone above and beyond to help retail clients take that…
Features July 29
GNC CEO Steps Down As Troubled Retailer Continues Strategic Review
GNC Holdings has become the latest retailer to fall victim to a CEO change in 2016; Chief Executive Mike Archbold is leaving the company and has resigned from its Board…
News July 28
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