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The Cautionary Tale Of Pushing Location-Based Ads
By Danielle Savage, July Systems Location-based marketing has been projected to become the next big thing in mobile since 2006, when mobile phones’ SMS and cellular data were just starting…
Executive Viewpoints August 29Nike Is #1 Brand Addressing Consumer Social Behavior
When it comes to understanding consumers’ social habits, Nike leads all other brands, according to a study from Vivaldi. Levi’s and Under Armour also made the top 10 list in…
News August 29
Fanatics Scores 27,000 Personalized Marketing Campaigns With Salesforce
As a brand built on riding the emotions of sports fans at their most intense moments, online sports merchandise retailer Fanatics aimed to bring some predictive and personalization power to…
Features August 29
5 Digital Transformation Tips From The Experts
The vibe at the 2016 eTail East show last week in Boston was invigorating. Each speaker was proud and enthusiastic about telling their own digital transformation story. Here are five…
Editor's Perspective August 29Dollar Stores Play Catch-Up With Walmart On Pricing, But Need To Do More
In the battle for low prices, it appears the biggest competition for discount stores Dollar Tree and Dollar General is not each other, it’s Walmart. The Q2 comparable store sales…
News August 26The Emphasis Is On The Relationship: How To Make Your Content More Powerful
By Brian Rigney, Zmags Engaging e-Commerce content comes in many forms — imagery, video, user generated — the list goes on. The focus is typically on the product that a…
Executive Viewpoints August 26Neiman Marcus Debuts Interactive Technology For Sunglass Shopping
Neiman Marcus has partnered with MemoMi and eyewear distributor Luxottica Wholesale on the launch of a new technology patented by MemoMi that enables sunglass shoppers to try-on, compare and better…
News August 26
Stein Mart’s New Web Site Fuels Online Sales, Omnichannel Growth
National fashion retailer Stein Mart wanted to improve its overall omnichannel retailing strategy across its web site. With growing tablet and mobile phone traffic, Stein Mart sought a responsive site…
Features August 26
Groupon Goods Boosts Sales 12% With Competitive Pricing Tools
Groupon Goods, a unit of Groupon that offers tangible goods rather than local experiences or travel deals, has boosted sales at a rate of 12% since enlisting the services of…
Features August 25
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