Retail TouchPoints
Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Edgecase Launches New Partner Program
Product data enrichment technology provider Edgecase has announced the launch of its “Edgecase Ignite” partner program, which combines e-Commerce technology and service providers that are focused on solving big data challenges…
News August 16
Ugam Extends Brand Intelligence To Help Retailers Optimize Channel Relationships
Ugam has extended its Brand Intelligence platform, a solution designed to assist brands in optimizing their profitability, reputation and channel relationships by providing them with data and insights critical for…
News August 16
Moving From Omnichannel to Digital Transformation
The impact of the digital economy has created challenges for all CEOs, particularly for those in the retail sector. What began as a quest to create the perfect customer experience…
Executive Viewpoints August 16
Ready To Implement An Omnichannel Solution? Five Factors To Consider
Every retailer is grappling with the challenge of how best to create a seamless omnichannel presence. As the number of disparate, nonlinear touch points along the customer lifecycle journey continue…
Executive Viewpoints August 16
Why Kanye West’s Partnership With Adidas Is More Than An Endorsement
Leveraging influencers such as bloggers and YouTube stars to boost brand awareness and engagement has become the norm for many companies. What’s not to like? Research by McKinsey shows that word of mouth generates…
Editor's Perspective August 16German Hypermarket Goes Digital With ESLs
Hypermarket retailer Kaufland Group has chosen digital display solutions provider Displaydata to supply its stores across Europe with Electronic Shelf Edge Labels (ESLs). Kaufland currently operates more than 650 hypermarkets…
News August 16
The Secret Sauce Behind Pop-Up Store Popularity
While pop-up stores have been a growing avenue for retailers seeking to build an alternative brick-and-mortar presence, the changes in consumer behavior have taken these shop concepts from a niche…
Features August 16
Search Engines Remain Powerful ‘Funnels’, Even Against Amazon
While Amazon continues to be at the forefront of e-Commerce sales, online brands shouldn’t give up their quest to gain visibility among consumers, especially when it comes to search engine…
News August 16Why A Few Bad Reviews Won’t Ruin Your Business
By Jordan Garner, Trustpilot Online reviews are no longer just convenient, they are now critical to a consumer’s decision to buy or pass on a product or service. A recent…
Executive Viewpoints August 15
