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Target EVP and Chief Digital and Revenue Officer Sarah Travis on the Target Plus Marketplace Strategy
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Tech Vet Eric Best Joins Amperity as Chief Customer Officer
Seattle-based machine-learning marketing startup Amperity announced that Eric Best will join the company’s leadership team as Chief Customer Officer. Best brings more than 20 years of executive operating experience in…
News August 18
Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand
Influencer marketing has been a core part of the Birchbox business strategy since the beauty subscription service launched in September 2010. In fact, much of its initial growth was the…
Features August 18How Will Facebook’s New ‘Consumer Choice’ Ad Format Impact Ad Blocking?
In the midst of the rise of ad blocking services, Facebook has recently made it more difficult for these programs to work on its site. But at the same time,…
Executive Viewpoints August 17Westfield Opens $1.4 Billion World Trade Center Mall In Lower Manhattan
Westfield held the grand opening of its World Trade Center mall location in Manhattan on August 16, 2016. The $1.4 billion mall, which encompasses 365,000 square feet of retail space,…
News August 17
Everlast Site Search Bumps Up E-Commerce Conversion Rates From 0.15% To 1.5%
Everlast Worldwide Inc., a manufacturer, distributor and wholesaler of boxing and fitness equipment, increased e-Commerce conversion rates from 0.15% to more than 1.5% since implementing site search capabilities from SLI…
Features August 17
Urban Outfitters, Tilly’s and Follett Create Chief Digital Officer Positions
Overhauls at the C-level are becoming common occurrences within retail, with CEOs alone turning over at a 60% higher pace than last year. It’s another indication that many of the…
News August 17New Index Taps Promotions Data From 500 U.S. Retailers
RetailMeNot has launched its Promotions Index, which aggregates average promotions data from the top 500 U.S. retailers across 19 retail categories. The Index also will report on the level of…
News August 17Where Is The Line Between Creative Inspiration And Intellectual Property Theft?
By Glenn Taylor, Associate Editor Fast fashion brands Forever 21 and Zara are being accused by independent artists of stealing their original designs and placing variations on their merchandise. This…
Executive Viewpoints August 16
Deemed ‘Not A Good Fit,’ Barnes & Noble CEO Steps Down
Barnes & Noble CEO Ron Boire has stepped down effective immediately after only 11 months in the position, according to a company statement. The company will immediately begin an executive…
News August 16
