Retail TouchPoints

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Seeking A Turnaround, Macy’s Imports Apple Into Flagship Store

With six straight quarters of sales declines and plans to close 100 stores, Macy’s has been desperate for answers as to how it can turn its business around. The department…

News September 13

Catalina Unveils Marketing Investment Planner To Identify Profitable Campaigns

Catalina has launched its Catalina Investment Planner, a planning application designed to enable retailers and CPG brands to build campaigns based on real-time metrics and predicted sales results from various…

News September 13

Planning For The End: Prioritizing Product Reuse And Recycling Can Help Your Business

Today’s retail landscape is characterized by a constant stream of product releases and innovation. Coupled with planned product obsolescence, this leaves the world with a massive amount of excess inventory…

Executive Viewpoints September 13

APT Releases Shopper Targeting Module: Test & Learn For Customers

APT has released its Test & Learn for Customers with Enhanced Loyalty, cloud-based software designed to provide organizations with a 360-degree view of customer spending behavior. Test & Learn for…

News September 13

Mobile, And Social, And Location, Oh My! How Today’s Retailers Can Tap Into Next-Generation Marketing

It’s no secret that the introduction of digital changed the way marketers reach, engage and convert consumers. In the years since digital became the norm, the world of marketing has…

Executive Viewpoints September 13

Consumers Rely On Online Reviews, But Don’t Completely Trust Them

While the majority of consumers believe online reviews help them along their shopping journey (88%), only a fraction of these customers (18%) actually trust that all the information contained within…

News September 13

Influencer Marketing With A CGC Twist

In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness and optimize the voice of influencers to build and retain a following.…

Executive Viewpoints September 12

#RSP16 Webinar Series Delivers Strategy And Planning Insights

The #RSP16 Retail Strategy & Planning webinar series offers a concentrated burst of information, insights and best practices for retail decision-makers. Over four days, from Sept. 19-22, Retail TouchPoints will…

Features September 12

Sailthru Wins Facebook Spotlight Award

Customer retention cloud provider Sailthru has received the Facebook Innovation Spotlight Award for Personalized Marketing at Scale. The company, which counts retailers such as Rent The Runway and Everlane as…

News September 12
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