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Content Marketing Enhancements Boost Astroglide Conversions 63%
Personal lubricants are not the easiest things in the world for people to discuss, so marketing them to consumers often requires an indirect, subtle approach. For BioFilm, manufacturer of Astroglide…
Features September 29
The Ole Bull Co. Integrates CRM With Email, Adds $20,000 In Revenue
As a small business of only six employees, men’s lifestyle e-Commerce brand The Ole Bull Co. had three goals: Eliminate the manual processes plaguing the business, integrate its laundry list…
Features September 29
Petco CEO Announces Retirement, Names Successor
Petco has announced that its CEO of 12 years, Jim Myers, will be retiring. The company’s President and Chief Merchant Brad Weston will succeed Myers as CEO beginning Feb. 1,…
News September 29Are Retailers Turning A Blind Eye To Plus-Size Merchandise?
The topic of plus-sized — which in many cases can be classified as normal-sized — apparel is one that can be controversial when retailers only offer limited sizes. In the…
Executive Viewpoints September 28Monetate Launches Dynamic Testing Platform For Marketers
Personalization platform provider Monetate has launched Dynamic Testing, a marketing solution designed to use machine learning to study and measure campaign performance. Retailers can use the Dynamic Testing platform to…
News September 28Crunch Shifts Retail Operations To The Cloud
Fitness gym chain Crunch has selected Cegid, a cloud services and software provider, to support its retail technology transformation. Crunch has upgraded to Cegid’s SaaS retail software (Yourcegid Y2) in…
News September 2887% Of Shoppers May Buy Based On Store Associate Input
Although e-Commerce continues to grow as a retail channel, more than half (58%) of shoppers say online shopping lacks the level of service offered in stores, particularly recommendations and guidance…
News September 28Lowe’s Mexico Enhances CX With Price Optimization
Lowe’s Mexico has partnered with Upstream Commerce, a provider of cloud-based, automated competitive pricing and product analytics solutions for e-Tailers, to deploy competitive pricing and assortment tools to the retailer’s…
News September 27
Pinterest: The Not-So-Social Network That Generates Big Benefits
Pinterest Founder and CEO Ben Silbermann often protests that Pinterest is not a social media platform. Instead, it’s a “catalog of ideas.” “When we talk to people about Pinterest we…
Editor's Perspective September 27
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