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CRM Bot Automates Campaign Analysis Chores
A CRM optimization bot employing artificial intelligence (AI) and machine learning has been introduced by Optimove. The Optibot is designed to automatically analyze marketing campaigns and recommend actionable insights. The…
News October 5
Lululemon Strives To Be ‘Data-Informed’ Not ‘Data-Driven’
In an effort to “amplify the authentic relationship” between the lululemon brand and its customers, the fitness apparel retailer is working to unlock data silos in order to stitch together…
Features October 5
Ahold Names Holt To Succeed McCann As COO
James McCann, COO of Ahold USA, has resigned from the company and its executive management board, effective immediately. He will be transitioning into a portfolio of non-executive and advisory roles.
News October 5
Can Department Stores Save Face During The Holiday Season?
It’s no secret: over the past year, department stores have struggled to keep up with their more nimble counterparts — both in the physical world and online. The last few…
Editor's Perspective October 5
Aptos Gains Foothold In Europe With BT Expedite Acquisition
Retail technology solutions provider Aptos has acquired BT Expedite, the exclusive reseller of the company’s solutions in Europe, from telecommunications company BT Group for an undisclosed sum. The deal aims…
News October 5
Criteo To Acquire HookLogic For $250 Million
Advertising technology solutions provider Criteo is acquiring e-Commerce advertising exchange HookLogic for $250 million.The sale is expected to close in Q4 2016. HookLogic works with retailers and CPGs such as…
News October 5Will West Elm’s Hotel Business Be A Hit?
As retailers attempt to differentiate their offerings from competitors’, they sometimes go to great lengths to try out new ideas that might attract consumers. Furniture retailer West Elm recently announced…
Executive Viewpoints October 5
James Allen Creates ‘Engaging’ Video To Boost Site Traffic 270%
In seeking to further its reach and relevance with its Millennial audiences, online bridal jewelry retailer James Allen partnered with media and entertainment company Buzzfeed to develop a YouTube video…
Features October 5
Episerver Leverages Omnichannel Abilities With Optivo Acquisition
Episerver, a provider of digital content, commerce and marketing management platforms, has acquired omnichannel campaign management and customer intelligence solutions provider Optivo.
News October 4
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