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Align With Relevant Content To Break Through The Holiday Clutter
The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes are always high but the game gets much more intense every year…
Executive Viewpoints November 29
Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat
In the last year, the use of mobile retail apps grew an astounding 81%. This upward trend has drawn significant attention from retailers that use apps to increase engagement, drive…
Executive Viewpoints November 29
7 Secrets To Winning In China’s E-Commerce Market
The trends in the Chinese e-Commerce market represent a huge opportunity for U.S. retailers. U.S. shoppers’ desire for goods from abroad is growing significantly, and one-quarter of China’s 1.3 billion…
Features November 29
Worldpay Launches Total Omnichannel Payments Solution
Worldpay US has launched Worldpay Total, an omnichannel payment platform designed to let retailers connect payments across all sales channels through a single integration point. With Worldpay Total, retailers can…
News November 29
TCS Releases Omnistore Unified POS Platform
Tata Consultancy Services has unveiled the TCS Omnistore POS, a solution designed to create a single point of commerce and deliver a consistent and personalized experience across all customer touch…
News November 29
Facebook Mobile Ads Generate 72% Higher Returns Than Desktop
Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return on ad spend (ROAS), according to data from…
News November 29
Stripe Raises $150 Million In Funding; Now Valued At $9 Billion
Online payments provider Stripe has raised $150 million in Series D funding, the company’s largest round to date. With the reported cash infusion, Stripe’s valuation has nearly doubled from $5…
News November 28Overtime Pay Rule Is Overturned: Good News Or Bad News?
December 1, 2016 was supposed to be the day of reckoning for retail labor budgets, but a federal judge’s order has given employers a reprieve. An injunction issued Nov. 22…
News November 28
Shelfbucks Appoints Gary Overhultz To Lead In-Store Monitoring
Shelfbucks Inc., an in-store shopping marketing optimization platform for retailers and CPG suppliers, has appointed Gary Overhultz as Chief Implementation Officer. In this newly created position, Overhultz will oversee testing,…
News November 28
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