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$14.1 Billion Super Bowl Spending Forecast Down From 2016
U.S. consumers will spend an average of $75 on the Super Bowl this year, generating a total of $14.1 billion, as an estimated 188.5 million people watch the Atlanta Falcons…
News January 26Belk, SKECHERS, Sur La Table Among 13 Retailers Deploying Oracle Platforms
Oracle’s continued cloud push has certainly attracted retailers’ attention. As the technology provider unveiled its newest cloud-based commerce platform, Oracle Retail Release 16, at the NRF Big Show, 13 retailers…
News January 26Mattress Firm Onboards Big Data Software To Analyze Business Programs
Mattress Firm has licensed the Test & Learn for Sites software from Applied Predictive Technologies (APT). The retailer will leverage APT’s software to design and analyze in-market business experiments across…
News January 26
Innovation Initiatives At Neiman Marcus
This year the Neiman Marcus Innovation Lab is working on several new projects, including the Luxottica Sunglass mirror and an update to the Memory Mirror – a project that was…
News January 26
Making The Community-Commerce Connection
Marta Wohrle founded Truth In Aging as a community-based initiative to empower women over 40 to identify the best beauty products. Community members review products: “They are curating their own…
News January 26
‘Shop Local’ Strategy Drives Omnichannel Initiatives At Guess
Guess received a Customer Engagement Award for Cross-Channel Strategies from Retial TouchPoints. Guess is working with Radius8 to deliver a Shop Local strategy – an omnichannel approach to bringing more…
News January 26
‘Hyperseasonal’ Hickory Farms Gains Endless Aisle Capability With Digital Transformation
Hickory Farms is “a multi-million dollar business that operates like a billion-dollar business for 12 weeks of the year,” according to Director of Information Technology Gordon Jaquay. During the holidays,…
News January 26
Touch Of Modern Ramps Up Content, Mobile Strategies In 2017
In 2017, content marketing and mobile optimization are two major imperatives that every retailer needs to get right, or they’ll be left in the dust. During this episode of TouchPoints…
News January 26
Using Mobile To Deliver A More Relevant Store Experience
Cy Fenton, CIO and SVP, Books-A-Million accepts a Customer Engagement Award from Retail TouchPoints. The retailer worked with Mad Mobile to implement a mobile engagement solution for store associates. “We…
News January 26
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